STAR India has roped in Bharti Airtel's chief marketing officer Sanjay Gupta as the chief operating officer.

Gupta comes to STAR from a non-media background. At Bharti Airtel, he was responsible for driving marketing, sales and distribution for the $6 bn mobile business. Prior to Bharti, he played a key marketing role in Hindustan Unilever in various functions such as Oral care and Home care divisions.

He has experience with brands like Close-up, Pepsodent, Wheel, Vim and Domex. He is a Mechanical Engineer from Delhi College of Engineering with a post graduation from IIM Kolkata. Gupta has more than 18 years of experience in key marketing and sales functions.