Maxus appoints Sidharth Parashar national trading head

Maxus, the global communications consultancy and a part of GroupM, has appointed Sidharth Parashar as its national trading head.

This appointment is a part of the realignment in the buying role at GroupM, with specific focus on the agency trading aspect.

Parashar has been associated with GroupM for the past five years and was responsible for North and East, Central Trading Group (CTG) of GroupM and has handled prestigious clients such as Nokia, Hero Honda, Perfetti, GlaxoSmithKline (GSK), Havells, Motorola, LG and Berger in GroupM.

Maxus provides communications strategy, digital marketing, direct response media, database management and media planning and buying to help marketers build interactive relationships between consumers and their brands.

It has been working for the blue-chip roster of Indian and international clients including Vodafone, Nokia, Tata Sky, Britannia, Hero Honda, Dabur, Perfetti, Titan and Bajaj Allianz