MMA appoints Mike Wehrs as president and CEO

The Mobile Marketing Association (MMA) yesterday  named mobile industry veteran Mike Wehrs as president and CEO with of immediate effect.

In his previous role as vice president of Industry affairs and evangelism at Nuance Communications, Inc.,  Wehrs was responsible for the company's overall mobile business strategy, product strategy, industry and public policy and a key member of the mergers and acquisitions team.

As president and CEO of the MMA Wehrs will promote its charter to provide a sustainable thrust for the mobile marketing industry globally, focusing on delivering benefits to MMA members, establishing guidelines and best practices for future growth and driving mobile adoption worldwide.

Appointed to lead MMA activities worldwide,  Wehrs has a range of industry association experience, having served on the board of directors and executive committees for organisations, such as CTIA – The Wireless Association, Open Mobile Alliance (OMA), Bluetooth Special Interest Group (SIG) and dotMobi Advisory Group, as well as being an active participant as board member or committee chair for many other industry bodies.

Prior to Nuance Communications Wehrs joined AOL company Tegic Communications as vice president for product management and global marketing after having worked for Microsoft Corporation, responsible for driving industry adoption and business development opportunities in support of many of Microsoft's Windows products.

"The mobile channel has been experiencing tremendous growth, and marketers worldwide are embracing mobile marketing as an essential component of their global advertising strategies, capitalising on its capability to establish a direct link with consumers on a global scale," said Wehrs.