After appointing Karl Gomes as Head of Digital, Rediffusion Y&R is now strengthening its design unit.
Siddhartha Singh will join as business head - design. He has 12 years of experience in advertising and was with Publicis Ambience as associate vice president - account management. Before that he was associated with Leo Burnett India as assistant account executive – client servicing.
Bose will be in charge of businesses for the western region, and will also lend his expertise to the Bangalore and Chennai businesses as well.