Kashmira Chadha, director – marketing quits Coca-Cola
28 Oct 2009
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Kashmira Chadha, director -- marketing, has quit Coca-Cola India. She was with the company since mid-2006. However, she will serve in her current capacity until 31 December 2009.
Chadha has been responsible for marketing of the Coca-Cola brand for three years. She was actively involved in the company's corporate ad, 'Little drops of joy'. The campaign, created by McCann Erickson in 2007, was launched with a different style, tone and content.
She was also involved in the company's global ad campaign, 'Open Happiness', leveraging cricket and Bollywood through Gautam Gambhir and Aamir Khan.
Prior to Coca-Cola India, Chadha worked as assistant vice-president -- marketing at The Seagram Company Ltd for five years.
