Delhi: To cash in on the growing Indian preference for digital photography,
Japanese camera manufacturer Nikon is moving in to shore up its market share;
it has set up a 100 per cent marketing subsidiary in India to manage its Indian
and West Asian operations.
Nikon has a 3 per cent market share in the compact camera category, and about
18 to 20 per cent of the SLR professional camera segment in India. The company
is looking at changing its fortunes by cornering a 45 per cent share of the SLR
market, and 10 per cent or more of the compact camera segment.
to Hidehiko Tanaka, managing director, Nikon India, the 100 per cent subsidiary
will help customers get a first-hand experience of the products launched by Nikon,
and would lend strength to the company''s vision of garnering market share and
being a dominant player in the domestic SLR and compact camera segments of digital
estimates peg the market size for compact cameras in 2007 at around seven lakh
units, and 10,000 units for professional SLR cameras. Both categories have displayed
a compounded annual growth rate of 40 per cent over the last three years, with
the momentum expected to last for sometime to come.
catering to the market in India, Nikon India will also manage the West Asian market
comprising Saudi Arabia, the UAE, Turkey, Iran, Bahrain, Israel, Oman, Qatar and
to Prashant K Singh, marketing head of imaging products for the company, Nikon
is in the process of expanding its retail dealer network in India, and plans to
double the dealership network in size from the current 300 dealers. It is also
looking to expand the number of service centres from the existing five in Delhi,
Mumbai, Bangalore, Kolkata and Gurgaon.
product launches in the offing will see Nikon swamp the market with seven new
models by year-end, in the SLR and compact segments.
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