changes positioning of Dabur Amla
FMCG major Dabur has changed the positioning of Dabur
Amla. The company has given the brand a new tagline,
new packaging and all in all a totally new image.
Amla has a consumer base of 3.5 crore across the country
with sales growing at 18 per cent per annum.
company expects more than 18 per cent growth for Dabur
Amla once the new pack is introduced in the market from
increase the rural consumer base of Dabur Amla Hair
Oil, Dabur is planning to launch a rural beauty pageant,
to be held as a pilot project, in Uttar Pradesh and
contest will be held in April-May in 20-30 villages
of Uttar Pradesh, having a population of about 5,000.
Rs250-crore Dabur Amla's biggest markets are in Uttar
Pradesh and Gujarat. However, of the total hair oil
market in the country, the brand's market share is just
13.6 per cent though in the heavy Amla-based hair oil
market, the brand's share is 70.4 per cent.
ties up with kirana stores
Dabur India is going the Hindustan Unilever way by tying
up kirana stores much on the lines of the latter's
'Super Value Store' programme.
present the company is conducting pilot tests with local
kirana stores in Ahmedabad, Chandigarh and Ranchi.
company will also target rural areas where currently
unbranded products have higher sales.
pilot project will also be held in around 5,000 villages
in Punjab, Uttar Pradesh and other northern states.
makers increase pack sizes
Biscuit manufacturers will again launch larger pack
sizes. In February the biscuit companies had come out
with smaller pack sizes to deal with rising input costs.
larger pack sizes are on the back of the excise exemption
announced in the Budget last month. The Budget provides
for excise exemption on biscuits priced up to Rs50 per
kg, which includes all brands of glucose biscuits and
certain brands of Marie and milk biscuits.
officials said the excise duty exemption would result
in an Rs180 crore benefit to the industry and that the
whole concession would be passed on to the end consumer.
The companies plan to launch packs that have up to six
per cent additional biscuits by the first week of April.
organised biscuits market in India is pegged at Rs6,000
crore and is the largest packaged food segment in the
Sandal to launch soaps for different market segments
Mysore Sandal, the sandalwood soap brand from the state-owned
Karnataka Soaps and Detergents (KS&DL), is launching
'Mysore Sandal Platinum', a super premium soap priced
at a super premium Rs200 four times pricier than
any soap made by an Indian company.
most expensive soap brands in India are priced at around
Rs50. Apart from KS&DL's brand, Mysore Sandal Gold
is available for Rs50 for a 75 gram bar. Hindustan Lever's
Dove is available in the same range.
international organic soaps are available at more than
Rs 100 in supermarkets.
is also planning to expand its consumer base at the
lower end of the market. For the first time, KS&DL
is also planning to launch a new soap in the popular
category in April.
Branded as 'Wave', the new non-sandal soap will be priced
at Rs13 for 100-gram bar. KS&DL is currently conducting
test marketing in Karnataka and aims to launch a new
among the oldest manufacturers of sandalwood soap in
India, has developed a new formulation under its existing
product, Mysore Sandal Soap, exclusively for the US
market. The new 125-gram soap is branded as 'Mysore
Sandal Classic' and is enriched with moisturisers and
conditioners to meet the needs of consumers in countries
facing severe winter.
KS&DL has also redesigned the packaging of some
of its soaps and talcum powder and has relaunched them.
is also entering the agarbathi (incense stick) market
with a new brand Nagachampa - later this month.
The company has tied up with a non-government organisation
in Dharmasthala to manufacture these agarbathis and
sell them in a pack of 20 sticks priced at Rs 5.
million units of Minute Maid sold in one month
Hyderabad: Coca-Cola India has sold one million
units of its new fruit drink Minute Maid Pulpy Orange
in its first month of launch in Andhra Pradesh, Karnataka
and Tamil Nadu. The company has now rolled out the product
in over 35 cities across South India.
company is making the product available through various
distribution channels, including the conventional retail
outlets and large format modern trade stores.
introduces EMI card
India's largest private bank ICICI Bank has launched
the EMI card. According to the bank EMI card is a unique
installment concept, wherein you have the option of
paying a fixed amount every month subject to the purchase
limit you enjoy.
commercial banks like UTI Bank, HDFC Bank, Citibank
and Standard Chartered Bank give their credit-worthy
customers the option of converting their credit card
outstanding amounts into EMI payments (personal loan).
Bank officials said that even if customers make multiple
purchases on the card it would not increase the EMI
amount but only the tenure would be proportionately
increased. Hence the EMI card is a form of credit card,
though the customer pays a fixed amount called EMI amount
is no grace period and interest gets levied as the cash
withdrawal. In case of personal loan, the tenor and
transaction amount is fixed and the EMI can vary as
per the loan taken. But in the case of the EMI card
this is not so.
bank is currently offering this card to existing ICICI
Bank customers. Open market sourcing has begun, but
it is based on standard credit card process and credit
transactions on the EMI credit card are automatically
converted into EMI payments. The EMI amount due (EAD)
would be Rs1,000, Rs2,000 and Rs4,000 per month based
on the purchase limit pre-approved by the bank.
limit on the EMI card ranges from Rs24,000 to Rs36,000,
Rs48,000 to Rs72,000 and Rs6,000 to Rs144,000 based
on the credit eligibility. Based on the purchase limit,
the rate of interest will vary from zero per cent, 1.49
per cent and 1.99 per cent.
to interest rates, there is no difference between the
EMI card and EMI on call. However, as far as the mode
of repayment is concerned, the EMI amount remains fixed
and the tenure is flexible for the EMI card, whereas
the tenure is fixed and the EMI amount is flexible for
EMI on call.
Disney finds its 'Little Indian Princess'
The Walt Disney Company (India) announced Kashish Gorawara,
a six year old from Mumbai as the winner of the countrywide
search titled- 'Disney Princess 06-07'. Bollywood star,
Dia Mirza crowned little Kashish at Famous Studio's
in Mumbai today. Kashish won the title beating over
1000 short listed participants in an extensive search
that panned across Mumbai, New Delhi, Bangalore, Chennai
girls across India participated in this festive event,
which began in December 2006 by purchasing Disney Princess
merchandise and getting enrolling for an audition. Participants
were further short listed on the basis of their creativity,
self expression and confidence. The final winner was
chosen through an audience poll across India.
Every year girls have access to 2 billion hours of immersion
into the Disney Princess experience. The brand continues
to be the fastest growing, nearly universally recognized
brand Disney has ever created.
launches data back-up service
Lost your mobile and are worried about the lost
date? Well your worries are now over as mobile operator
Hutch has is offering its customers a `phone backup
service'. Besides phonebook data it will also preserve
SMS, MMS, ring tones, games, photos, videos, etc and
will help switch phones seamlessly by loading the data
on a new handset.
a release, Hutch said customers can access this facility
in two ways through GPRS enabled phones as well
as through SMS on non-GPRS phones. On sending an SMS
message `SMS BACKUP' to "52585" customers
will receive a service message to activate the service.
application automatically backs up data from the customer's
phone to a server and this can be accessed using a username
and password generated by the application.
backup service also works on non-GPRS phones through
SMS. The service costs Rs50 per month for GPRS users,
and Rs30 per month for non-GPRS users The application
is currently supported by 84 types of GPRS enabled handsets
and their details are available on www.hutch.in.
backup service also works on non-GPRS phones through
SMS. The cost is Rs50 per month for GPRS users, and
Rs30 per month for non-GPRS users. Non-GPRS users, however,
can savephonebook data alone.
cuts vendor list
SUV and tractor specialist Mahindra & Mahindra has
started cutting its vendor base as it attempts to drive
down costs and increase efficiency.
company has cut down its total vendors from 220 to 150
and plans to reduce the number further. The company
has also started negotiating for better prices from
vendors on the basis of higher volume of work to them.
The reduction in vendor base has helped the company
to achieve better efficiencies apart from being able
to monitor the production closely.
savings because of better vendor management has allowed
the vehicle manufacturer to not only pass on the benefit
to the customers but also allowed it to use extra resources
to make the vehicles more efficient.
to hardsell the Eco-Drive range
Japanese watch manufacturer Citizen Watches is hard
selling its watch range Eco-Drive in India. The company
expects to ramp up sales over the next three years.
Eco-friendly watches currently accounted for 20 per
cent of its sales by volume and 47 per cent of its sales
in terms of value.
company is targeting 80 per cent volume and 90 per cent
value from the Eco-Drive range by 2010.
company says that nearly 30 million watch batteries
are discarded every year and end up adding chemicals
to the environment. The Eco-Drive range runs on any
light source obviating the need for a battery, and has
a calendar programmed for 100 years. Its collections
include the Promaster series, Moon Collection, Stiletto
for men and Kareena's collection, Forever Diamonds Collection
Eco-Drive range is endorsed by cricketer Rahul Dravid
and film actor Kareena Kapoor. While Citizen Watches
priced between Rs4,000 and 40,000,
address the premium and super premium watch segments
in the country, Japan CBM has recently launched its
Q&Q range in southern India which are priced between
Rs500 and Rs2,500 and will address the lower end of
the watch segment.
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