show by Microsoft
Microsoft Corporation India along with its partners
Intel, AMD, EMC, Nortel, Wipro, Kingston and Sonata
recently organised a customer event in Kolkata to educate
people about the 2007 Microsoft Office system, Windows
Vista and Exchange Server 2007.
was part of the seven-city road show being conducted
by the companies. The other cities covered include Delhi,
Hyderbad, Pune and Mumbai, Bangalore and Chennai.
officials said, "The launch of Office 2007, Windows
Vista and Exchange Server 2007 is the most significant
launch in the company's history." Customer adoption
has crossed over 2,00,000 for Windows Vista and 8,85,000
for 2007 Microsoft Office System licences across India
in a span of just over a month, since the company made
the products available for large businesses, a release
from Microsoft said.
Group associates with Sachin Tendulkar
Retail major Future Group and education and health services
company Manipal Group have partnered with cricketer
Sachin Tendulkar to launch a new range of products.
The new product lines, expected to be launched just
before the World Cup, include health supplements, sports
goods, fitness equipment and lifestyle accessories and
would be marketed under the brand names S Drive and
Sach. They would be retailed across all Future Group
formats such as Big Bazaar, Central, Planet Sports and
Manipal Cure and Care.
Biyani, CEO, Future Group, said "Through this association
with Sachin, we believe these brands will gain mass
acceptance," he said.
Tendulkar said he shared common core values of being
a `proud Indian' with the Future Group and Manipal Group.
to regionalise brands
To strengthen its presence in the southern market, FMCG
company Dabur India is all set to localise some of its
products through regional names and advertising campaigns.
company said that though companies treat India as one
big market, the reality is that the country is more
like the European Union a mix of different cultures,
languages and markets. With this initiative of, Dabur
India is taking advantage of this diversity to create
and adapt brand mixes for the South Indian market.
company is going the whole hog from re-christening its
brands in local languages like Tamil to creating special
products with a distinct local flavour and even roping
in local celebrities as brand ambassadors. The idea
being to make the brands more easily understood to the
products that have been re-christened is Dabur Lal Dant
Manjan, while Dabur Amla is being considered for a possible
change in image. Recognising the South Indian consumer's
belief on natural products, the company also recently
launched Dabur Herbal toothpaste in Kerala and Tamil
Nadu, along with an ayurvedic product called Dabur Shwaasamrit
this initiative, Dabur India has seen a near 19 per
cent growth in sales from the southern market during
the third quarter ended December 31, 2006, as against
5.5 per cent in the first half of the fiscal.
launches ultra slim TV
LG Electronics has launched its ultra-slim television
in the Indian market. The sets are expected to affect
colour TV sales to the tune of 4 per cent, and are being
imported from Korea.
takes to channel route
Japanese storage vendor Buffalo Inc has launched a series
of initiatives to drive channel sales and expand its
service network in the country.
company has also introduced storage (NAS) products in
the country. The company recently organized a series
of channel meets in Mumbai, Kolkata and Chandigarh to
discuss new initiatives, plans and strategies.
meet was organised in collaboration with Advent InfoTech,
Buffalo's national distributor in India, and attracted
over 250 representatives from different parts of the
to retail veggies, fruits through pushcarts
ITC is planning to take its retail business to the doorsteps
of customers taking a cue from the traditional and popular
pushcart mode of selling vegetables.
company, which is planning to set up Choupal Fresh outlets
across the country, has approached the Municipal Corporation
of Hyderabad, seeking permission for running 300 pushcarts
in Hyderabad and Secunderabad.
Indian Bank reveals new logo
South Indian Bank has unveiled a new corporate logo,
the symbol of two hands strongly clasping a pillar which
is the South Indian Bank.
to Dr V A Joseph, chairman of the bank, the hands depicted
in the logo represented the loyal customers on top and
the bank employees below. He said the new logo of the
bank projects the significance of this transformation
to the public around the world.
visual identity of the bank consists of cardinal red
and white colours. He said the red colour represents
energy, creativity as well as joy and warmth. By embracing
this colour for its new logo, the bank is giving its
customers the connotation of the continuing growth of
ideas and concepts of warm relationship.
logo is also a combination of forms that suggest a stylised
letter `S.' The letter `S' here represents service,
strength, smartness, support and safety, a press release
from the bank said.
Apparels launches new brand
Raymond Apparels has launched a new brand of men's apparel,
Notting Hill, marking its entry into the Rs5,300-crore-strong
popular price segment of ready-to-wear clothing in India.
The new brand will first be launched in Pune, followed
by the rest of Maharashtra, and will be available through
400 outlets, including 150 exclusive stores, across
the country by the end of the year.
launches footwear range
Premium French lifestyle brand Lacoste has forayed into
the footwear market in India, with the launch of its
Spring/Summer 2007 collection.
in the attitude of the Indian consumer towards stylish
and trendy footwear, and a shift from using sports shoes
on casual occasions to specific event-oriented footwear,
along with favourable response to our apparel line has
encouraged us to launch the complete range of footwear
for men and women. Our footwear range will offer more
than 100 styles and designs, said Vikas Gupta, president
and CEO, Lacoste India.
range is targeted primarily at the young adults in India
and comprises three sub collections - Club, Sport and
Sportswear. The range is priced between Rs2,100 and
Rs15,000 depending on the sub category.
company plans to promote its footwear through catalogues
specifically designed for customers and through the
print media apart from other means. The company also
plans to open around five to ten outlets, over 3,500
sq ft each, across India in the next two years.
to set up `Sugar Free' boutiques
Cadila Healthcare is readying for a national launch
of `Sugar Free' boutiques. The first such boutique will
be set up in Kolkata within the next six months while
others will come up in 20 cities and towns across the
country in the next 2-3 years.
size of the Indian market for low-calorie sweeteners
has been pegged at Rs 100 crore at the MRP level. Cadila
accounts for nearly 75 per cent of the Indian market
for low-calorie sweeteners.
company said the proposed Sugar Free boutique in Kolkata
would be owned by the company, the rest would be rolled
out in franchisee mode.
to launch Black Label shoes in India
Luggage specialist Samsonite is planning to introduce
its Black Label range of premium category shoes and
introduce a new range of designer bags under the Ladies
Special brand. The price range for the shoes would start
at about Rs12,000.
company is also considering stepping up its outsourcing
partnerships in India for shoes and leather.
shoes would be launched by mid 2007 and the company
would leverage its our retail presence in India for
marketing these shoes.
Samsonite has two shoe brands - Black Label and Samsonite
with the latter representing the middle-end category
of shoes while Black Label is the premium end brand.
Samsonite is marketed in Europe, Japan and Korea. The
company manufactures its shoes in Europe.
to introduce the Dove hair care range
Hindustan Lever is launching its flagship beauty brand
Dove's, hair care range in India. Currently, Dove's
hair care products are available in India only through
third party imports.
now plans market the new Dove shampoos and conditioners
through the home and personal care (HPC) division of
would roll out three variants of the shampoo and conditioner
combo: essential care, daily care and moisture therapy.
Based on the performance of these three variants, the
company will unveil other products from Unilever's international
Dove portfolio which includes hair gel, cream
and advanced care.
the company's Dove portfolio in India consists of beauty bars (soap) and cream.
Dove has a host of products across the hair, face and
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