and Adlabs launch "Disney's Movie Magic"
The Walt Disney Company (India) and Adlabs Films have
launched Disney's Movie Magic at a special charity screening
of Disney and Pixar's latest computer animated feature
film 'Cars' held at Metro Adlabs in Mumbai.
line-up of movies include the best of Disney's feature
animation and popular live-action hits such as The
Incredibles, Cars, Finding Nemo, The Lion King, Aladdin,
Tarzan, Chicken Little, The Princess Diaries, 102 Dalmatians
and many more.
'Disney Movie Magic' experience is focused on delighting
and fascinating children before and after the lights
go down. Movie tickets will come in a specially designed
Disney's Movie Magic branded envelope, which
will contain a token gift related to Disney movies.
Adlabs locations will be dressed-up in the world of
Disney and popcorn and beverages will be served in special
branded glasses. There will also be monthly in-cinema
contests with Disney merchandise as gifts. Disney's
Movie Magic is being promoted extensively through a
comprehensive marketing campaign including television,
in-cinema, print advertising bolstered by innovative
on-ground and online initiatives.
forward, this initiative will include a loyalty programme,
special schemes with schools and many more exciting
offerings to add the magic of Disney to special festivals
to be sole GCMMF milk brand in Gujarat
Gujarat Cooperative Milk Marketing Federation (GCMMF)
has decided to sell all milk collected by their cooperative
bodies under a single brand - Amul, from October 1,
and phase out other milk brands.
now, the district units were selling their own brands
in their respective territories, besides providing milk
to GCMMF, which marketed the product nationally under
the Amul brand. The decision is said to have been taken
in the best interests of both the milk producers and
launches Cheetos Dragonz
FritoLay, a part of the Pepsi stable, has launched a
new variant `Cheetos Dragonz', of its brand Cheetos
commemorating its tie-up with Toon Disney channel's
programme `Dragon Booster' on Jetix.
new variant priced at Rs10 for a 32-gram pack comes
as an orange coloured, dragon-shaped snack and is a
limited version edition to be available till November
to the company, "Cheetos has always stood for fun,
naughtiness and adventure and the launch of `Cheetos
Dragonz' reinforces the brands core proposition. A 360-degree
marketing and promotional initiative are supporting
the launch across the country. It also includes a contest
during the programme on Jetix for children that will
allow the winners to get `Dragon Booster' goodies such
as bags, toys and school gear.
launches new Fair & Lovely range
Hindustan Lever Ltd (HLL) has reentered the ayurveda
market with a slew of products under the Fair &
Lovely (FAL) ayurvedic range. Earlier HLL was present
in the ayurveda segment with the Ayush product range.
has unveiled a facemask, bath paste, cleansing bar and
a body lotion under the FAL brand. This range straddles
the mass market with its combination of products to
cover the skincare regime of consumers while its Ponds
International brand addresses the skincare regime at
the premium end of the market.
to officials at HLL, the strategy behind creating the
new ayurvedic segment is to create consumer clusters
for its portfolio of products.
enters Hyderabad with BikeZones
Castrol has introduced the Castrol BikeZones in Hyderabad
which offer the convenience of servicing bikes in a
customer friendly environment. The company expects to
reach out to 16 cities nationally by December 2006.
According to the company, "Castrol Bike Zone is
a part of our vision of touching areas of bike care
that go beyond lubricants. This concept allows motorcycle
servicing while providing for personalised attention."
company has opened five Castrol Zones in Hyderabad and
plans to commission two more within 30 days. These Castrol
BikeZones provide a transparent diagnosis of the bike's
problems with the customer fully involved in dialogue
with the mechanic in determining the jobs required to
be carried out on the bike.
three-tiered service menu helps the customer choose
the right kind of service for his bike.
pricing is specified so that the customer is not given
surprise bills. The Indian Cricket Captain Rahul Dravid,
the brand ambassador for Castrol, launched the zone.
company launched the Bike Zone concept after a successful
pilot test in Bangalore and Chennai in August 2004.
It currently operates 23 such zones.
gives the `Total Peace Of Mind And Protection Offer',
General Motors is making all out make its Optra into
an attractive buy. The company has reduced the ex-showroom
price of the Optra by seven per cent and packaged other
benefits for the car's buyers as part of a new promotion
the scheme the Chevrolet Optra 1.6 Elite is being offered
for a special price of Rs7.24 lakh (ex-showroom, Delhi)
against a normal price of Rs7.81 lakh. In addition to
this the company is offering a three-year / 60,000 km
warranty coverage plus a free service and maintenance
plan for three year / 45,000 km (whichever is earlier).
offer covers parts brake pads, wiper blades,
spark plugs, etc., oil and consumables, thereby
providing complete peace of mind to customers. This
means that consumers need not incur service or maintenance
costs on these high replacement parts and components
during this period.
India is also offering a minimum assured buyback value
for the car at the end of the three-year / 45,000-km
period resulting in total protection to the consumer.
A customer can, at his option, return the car to GM
India and receive a minimum assured buyback value for
his Optra at the end of the said ownership period. In
case the consumer gets a better value outside or wishes
to continue using the car after three years, he could
introduces cricket shoe Air Zoom Yorker
Nike has launched its first cricket shoe, called the
Air Zoom Yorker and has roped in two international pace
bowlers Shane Bond from New Zealand and S. Sreesanth
from India as brand ambassadors for the product.
to the company the shoe weighs about 400 gm in weight
compared to the competition brand of cricket shoes that
weigh about 600 gm. The company has spent about three
years doing research for the product, having roped in
Shane Bond and Jeff Wilson from the New Zealand cricket
team to help in the research in 2003. Some of the features
of the product include increased durability, less water
retention, and cushioning at the heel and forefront
to reduce cleat pressure and increase responsive cushioning.
company would also release Air Zoom Opener, a pair of
shoes for batsmen, this month along with a range of
apparel and accessories including Indian cricket replica
jerseys, training gear, kit bags and backpacks exclusively
for cricket. The Air Zoom Yorker, a premium brand of
cricket shoes, is priced at Rs 8,900.
launches frozen dessert brand
Britannia has launched frozen dessert brand, DeLuca
Gelato Italiano at a Daily Bread outlet in Bangalore.
The former recently acquired Café Coffee Day's
stake in Daily Bread. The outlet will offer Italian
Gelato (a fat-free dessert similar to ice-cream), yoghurt
Bread plans to open more DeLuca outlets in major metros
which would be a combination of independent outlets,
shop-in-shops and also sections within Daily Bread shops.
Daily Bread also intends to open `food emporiums' soon,
spanning across 1,500 sq. ft each.
celebrates four decades of global leadership
Toyota is celebrating the Corolla's four decades of
global leadership and is commemorating this milestone
with the launch of a new 'Executive' variant of the
sedan. As a special anniversary offer, in line with
the month-long celebrations in September, the Toyota
Corolla Executive will be available for Rs 8.85 lakh
to the company, the new Executive variant is targeted
at the huge segment of corporate customers who were
till now shying away from buying the Corolla due to
Corolla Executive comes with the state-of-art 1.8L VVT-i
engine, which has already made a mark for itself with
its smooth power delivery and superior torque.
The new Executive variant has no major deviations from
the regular technical specifications of the H1 Corolla.
though equipped with ABS, the new variant comes without
airbags and an audio system. A three-spoke steering
wheel (instead of the five-spoke version) and steel
wheels (instead of alloys) are the other changes in
the new variant.
has said that the Corolla Executive is in response to
a definite market need. Customers keen on buying the
Corolla, which is known for its safety
and reliability features, can now afford it without
compromising on the core strengths of the product.
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