Deccan celebrates third anniversary
Kicking off celebrations all through the month of August,
to mark its inaugural Bangalore Hubli flight
on August 23rd, 2006, low cost airline Air Deccan has
announced the PNR '00,' '50' offer.
this offer, effective from August 1, 2006, should the
PNR of any Air Deccan ticket purchased for travel in
the month of August (between 2 August, 2006, to 31 August,
2006), end with '00' or '50', the lucky traveler can
take off again with a free Air Deccan ticket on any
sector, any flight of his choice!
can win as many free tickets as the number of passengers
traveling on the lucky PNR!
Moreover, the free tickets are transferable enabling
the winner to gift them if they choose to.
The redemption on the free tickets won in a "once-in-a-lifetime
offer" is valid for 1 year (until 31st July 2007).
extends Orbit sugar-free gum range in India
Wrigley, globally the leading manufacturer of chewing
gums has extended its range of Orbit sugar free gums
by launching the tasty and crunchy strong mint cooling
gum Orbit Winterfrost in India. Orbit Winterfrost comes
attractively priced at Rs 5 for a pack of six pellets.
to the company Orbit Winterfrost aids in dental care
and the latest clinical research has shown that there
has been dramatic reduction in the incidence of dental
caries among people who chewed sugar-free gum after
meals. The company claims that Orbit Winterfrost, being
sugar free, helps protect teeth against tooth decay.
makers of the product say, this is especially important
today as our eating habits have changed tremendously
to include more processed foods, snacks and soft drinks,
which contain a high proportion of sugar, salt and fat,
which leads to the danger of teeth being susceptible
to plaque acids, which leads to manifold increase in
company says it has been clinically proven that chewing
of sugar-free chewing gums like Orbit Winterfrost for
20 minutes after meals helps protect against tooth decay
by up to 40 per cent by stimulating saliva production.
Its press release says "In fact the benefit of
chewing sugar-free chewing gums like Orbit Winterfrost
on dental health is recognised by the FDI World Dental
Federation, the global body representing dentists worldwide."
Hi Care to expand in North India
Buoyed by the tremendous success it received in Mumbai,
and the increasing
awareness of pest menace among consumers across India,
Godrej Hi Care, India's leading professional pest management
company, has now decided to expand its reach in the
Northern cities. The company is expanding its services
in North India, which includes New Delhi, Jaipur, Chandigarh
and Ludhiana. The company is also planning to increase
the number of franchisees in the North.
Hi Care will shortly introduce Fumigation services for
control of stored grain pests and termites. The fumigation
service would deter pests in places like export cargo
warehouses, storage houses, godowns, etc., where perishable
commodities, like food
grains, are stored.
hair loss prevention solutions
Kaya Skin Clinic has entered the hair care segment with
the launch of its hair loss prevention solutions and
several new hair care products and intensive hair root
launched as a pilot in Bangalore, the hair loss prevention
therapy is set to be rolled out in Mumbai, Kolkata and
Chennai, besides its launch in Delhi, as part of its
second phase expansion.
services in the segment include hair analyses, grooming,
diet tips and a set of the new range of products.
Hut launches desi flavours in intl format
Pizza Hut, the flagship brand of the Yum! Brands, Inc
has launched `Great Indian Treat' its first localised
menu offering Indian flavours in an international format.
company hopes that the local menu would contribute 30
per cent of its sales in the next few years. Though
the company offered some localised products earlier,
this is the first time it announced a complete menu
in local flavours.
plans to set up 40 more outlets this financial year
to take the number to 163 the chain has signed up dancer-actor
Javed Jaffari to promote the Great Indian Treat, available
in vegetarian and non-vegetarian versions.
Motors, Hyundai to enter used car market
Tata Motors and Hyundai Motor India are looking at entering
the used car market.
Hyundai has branded its new business as `Hyundai Advantage,'
Tata Motors has yet to come up with a brand name. For
Tata Motors the used car business would be part of the
company's integral operations and therefore no division
or subsidiary will be created specifically for it.
company hopes the new business offering would help promote
and penetrate the brand in the semi-urban and rural
market. Industry analysts say the used car business
is getting more organised with players like Toyota entering
used car business is estimated to be two to three times
the size of the new car market and is governed largely
by the unorganised grey market.
vendors want to be organised
Demanding the creation of a task force to implement
the street vendor national policy, over 270 hawkers
from all over the country congregated at the All India
Street Vendors Jansunwayi (public hearing) in Delhi
the aegis of the National Association of Street Vendors
of India (NASVI), Manushi Sangathan and the Self-Employed
Women's Association (SEWA), hawkers are demanding that
a group of senior architects be commissioned and urban
planners delineate Hawker Zones and redesign pavements
to accommodate vendors without inconveniencing pedestrians
or obstructing traffic.
roadside hawkers, they contribute Rs86,000-crore annually
to the country's gross domestic product (GDP) but the
loss of income incurred by them due to bribes, confiscation
and destruction of goods amounts to Rs500 crore in Delhi,
Rs900 crore in Mumbai and Rs80 crore in Ahmedabad.
offers on-line booking service for airlines
Bangalore: Flightraja a city-based travel solutions'
company has launched an SMS- , kiosk- , agent- and online-based
instant search and booking service for airlines. The
agent-based model will tap into the retired and homemaker
community and will provide them, "an earn from
home" option and the initial roll out would be
done with 110 online ticketing agents for flightraja
in Bangalore and 70 in Chennai.
as little as a Rs25,000-deposit, housewives and retired
people can become a neighbourhood travel agent and will
get to keep four per cent of all tickets they sell.
The company's kiosks will be kept at several malls and
public places where customers can book tickets through
Phillips appoints Preity Zinta as its bravery-movement
Godfrey Phillips has appointed actor Preity Zinta as
brand ambassador of the Godfrey Phillips' bravery movement.
to the company statement, "Godfrey Phillips is
poised to take the bravery movement to new frontiers,
and we feel it is time to add momentum to connect afresh
with the Indian people.
also see : List
of Marketing Review
Preity is a conscientious person, with a proven record
of having stood up for the right, in face of intense
pressures. She also has a close connection with the three
new areas that the Godfrey Phillips Bravery will encompass
and all these reasons make her an ideal ambassador for