to service mobiles
Titan Industries is planning to start servicing more
brands at its watch care centres. The company is exploring
more opportunities especially in the servicing of mobile
phone brands. It says it gets several brands for servicing
but it will work with only the top few national brands.
from mobile phones, Titan is also open to the idea of
offering its servicing network to other Swiss watch
brands, pens and cameras.
to star in S Kumars new commercials
S Kumars Nationwide has signed up former Sushmita Sen
to endorse its new brand Carmichael House. The brand
will offer total solutions in the home textile segment,
including bed linen, bath linen, table linen, kitchen
linen, curtains and upholstery. At present, the campaign
is being shot for print and television.
new campaign is likely to break around mid-April. There
is a tremendous gap between the growing demand and the
supply of quality products in the home textiles segment.
The company says that with its thorough understanding
of the Indian customer and proven expertise in the textile
sector is offering total solutions for the Indian home.
The brand will be available through multi-brand outlets,
large format stores and exclusive brand outlets.
Infotech gives new brand name to banking solution
Mumbai: 3i Infotech has given a new brand name
to its banking solutions product under the `KastleTM'
brand. The exercise is aimed at consolidating its various
erstwhile banking products, which would now onwards
be known by a single brand name - Kastle. The company
says the word `castle' signifies a secure environment
and to reiterate this, the brand name Kastle also carries
a tag line: Secure Banking Solutions.
Infotech has undertaken the rebranding to emphasise
security in banking software and offer its customers
a secure banking environment. "Banks prefer a one-stop-shop
solution, wherein a single vendor caters to their varied
technological requirements. Through this exercise we
will be in a position to address the software products
requirements of banks in a more comprehensive manner."
launches new range of ACs
Electrolux Kelvinator Appliances has launched a new
range of air-conditioners branded as Oxigen with an
eye on the summer season. The company has also launched
an ad campaign to promote the new range with the tag
line, `Thinking of You'. The company claims 7 per cent
of the AC market growing at 20-25 per cent annually.
year the AC market is expected to grow to 1.8 million.
The company says the Oxigen range offer value-added
features such as dust deactivators and multi-stage bacterial
filters. Also, flow of water is re-directed to prevent
formation of water droplets and maintain optimum airflow.
PepsiCo group company Fritolay has launched its new
breakfast cereal - Quaker Oats. The product comes with
unique taste mix sachets in two flavours - sweet and
savoury. The new offering marks the company's foray
into the breakfast market.
launches 'Fall Collection'
Titan Industries' youth brand, Fastrack, has launched
'The Fall collection,' consisting of a range of sunglasses.
The company said, "Fastrack, the well accepted
youth brand from Titan is escalating towards leadership
position in the eye wear category. The new Fall collection
is mainly focused on sporty and trendy collection embedded
with latest innovative styles in multiple variants that
that meet the fashion and lifestyle needs of today's
120 variants available the collection is priced in the
Rs695 and Rs1,995 range and is available at all World
of Titan showrooms as well as Shoppers' Stop, Lifestyle,
Westside and Landmark. The new range would also be backed
by a 360-degree marketing campaign that includes a TV
commercial featuring Fastrack brand ambassador, John
launches new skin care soap
Mumbai-based Vegetable Vitamin Foods Company better
known as VVF, a leading player in personal care products
market, has launched a new brand of skin care soap -
Shiff, with "nourishing moisturisers and anti-bacterial
to the company the 75gm Shiff pack is reasonably priced
at Rs12 and contains no animal fat, nor has it been
tested on animals. According to the company, ''Shiff
is the result of understanding the needs of our consumers
and providing them with a soap that will pamper and
protect them everyday. Shiff is a combination of beauty
soap with germ-fighting qualities. "For the first
time consumers will have a product that combines the
best of these two properties."
product will be available across the country at all
retail outlets. The company has roped in TV host and
celebrity Pooja Bedi to endorse its new brand.
Shiff now, all of us can be the proud owner of a beautiful
and healthy skin. I love the feel of the soap on the
skin. Bathing with Shiff is definitely an exhilarating
experience,'' said Ms Bedi.
to the research undertaken by the company, Indian consumers
needed a soap that not only provides adequate moisturisers
but also protects the skin against the omnipresent bacteria.
launches mint candies
Candico has launched XXX, a new range of hard-boiled
mint candies priced at 50 paise a piece. The company
claims the product is different from other mint candies
available in the market. The company's market research
on mint candies found that the category is the highest
growing segment in the industry today.
research found that almost all mint products were competing
in the same brand space with little or no product differentiation
in terms of product attribute or consumer offers. It
found that the current mints in the market are based
on either medicinal or breath freshener platform and
are around the same taste index and even similar packaging.
xxx targets the mint consumer who is looking for that
extra strong mint hile packaging the product.
manufactures four categories of confectionery - candies,
toffees, lozenges and gums in addition to hard-boiled
mint candies, the highest growing segment in the industry
today. It is the second largest Indian confectionery
company and has 13 brands.
owns India's largest integrated confectionery manufacturing
facility, located at Nagpur in Maharashtra with a production
capacity of 45,000 tonnes and undertakes contract manufacturing
for Nestle, HLL, ITC, Nutrine, Dalmiya Consumer Care
and Euro Gadhia (London).
launches campaign for summer
'Limca Fresh Ho Jao' is the new advertising campaign
released this summer by Coca Cola India to promote the
largest carbonated soft drink brand in the cloudy lemon
category. The campaign features actress Riya Sen. As
part of the new campaign, a 40 second advertisement
will be aired during the India-England cricket series
on Doordarshan and Sahara One, and is expected to hit
all other leading TV channels shortly.
to the company, "The new Limca Fresh Ho Jao
campaign aptly expresses the feeling of youthfulness
and freshness." The company claimed that the brand
enjoys over 11 per cent of the total carbonated soft
drinks market in India and has doubled its volume growth
in last three years.
security tool from Trend Micro
Anti virus software company Trend Micro India has launched
the Trend Micro InterScan web security appliance, a
new gateway-based hardware solutions.
Kaushik, country manager, Trend Micro and SAARC, said
that the appliance would act as the first line of defense
against spyware, grayware, viruses and phishing. It
also has the ability to trigger automatic agentless
end-point clean-up through collaboration with its damage
cleanup services (DCS).
noted that the appliance also provides detection and
blocking, URL filtering, anti-phishing and other features
to prevent threats such as spyware from entering the
offers 10-year validity plan
Reliance Infocomm, a part of the Anil Dhirubhai Ambani
Group (ADAG), has introduced a new incoming call scheme
valid for 10 years priced at Rs795. The launch of the
new 10-year scheme comes after TRAI's order last month
that the `lifetime validity' or `unlimited' schemes
by cellular companies would remain valid only till the
licence period of the telecom operators.
The new scheme will run parallel to the company's existing
`lifetime validity' scheme which will be valid till
2021 or about 15 years from now, considering that fact
that the company has a longer licence period remaining
compared to other mobile operators.
to the company its `lifetime validity' product has a
longer validity than those
offered by other mobile operators since they had received
their licence in 1994 and hence the license are valid
only till 2014, which is less than 10 years from now.
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