Brands, Inc. (NYSE: FO), the $7-billion consumer brands
company, has completed the transaction for the acquisition
of more than 20 spirits and wine brands, Teacher's Scotch
Whisky brand in India.
The acquisition will elevate the level of its portfolio,
expand its international strength and make it a new
global leader in premium spirits and wine. The brands
and related assets are being acquired from Pernod Ricard
following the latter's acquisition of Allied Domecq
on the Teacher's business in India, Rupert Patrick,
vice president, Global Travel Retail & Affiliates,
Jim Beam Brands, said, "Jim Beam recognises Teacher's
market leadership in the 'bottled in India' Scotch segment
in India. We have keen interest in the strategy adopted
for the steady and robust growth of the Teacher's Scotch
whisky portfolio in India and are committed to take
the brand forward to make it even more successful. We
recognise the great potential and opportunity for Teacher's
Scotch whisky in the country and we will work closely
with the team behind the successful operations in India.
We are currently involved in the integration process
for our businesses following the acquisition."
Brands is acquiring some of the premier growth brands
in the world, apart from Teacher's, Sauza tequila, Courvoisier
cognac, Canadian Club whisky, Laphroaig single-malt
Scotch and Clos du Bois wines. The company is also acquiring
leading national brands in the U.K., Spain and Germany,
Allied Domecq's distribution operations in those markets
and for California wine, Pernod Ricard's Larios brand,
and production facilities related to the brands.
new brands will more than double revenue for the company's
spirits and wine business and place it among the top
four spirits companies in the world. While there will
be a transitional period not to exceed six months during
which the assets will be transferred to Fortune Brands,
the company will manage the brands and assets - and
receive the profits and cash flows - as of the closing.
these great brands and assets takes Jim Beam Brands
to a new level," said Tom Flocco, president of
Jim Beam Brands Worldwide, Fortune Brands' spirits and
"Our strategy for Jim
Beam Brands going forward is simple. We'll invest in
the continued growth of our leading spirits and wine
brands with a strong emphasis on marketing. We'll leverage
our broader, stronger portfolio to support brand growth.
And we'll capitalize on new international growth opportunities.
To achieve our goals, we'll rely on a powerful combination
of talent from both Jim Beam Brands and Allied Domecq.
We're excited to welcome to our family the teams of
people who have helped build these brands into global
and national leaders," added Flocco.