launches Sprite Ice
has launched "Sprite Ice," its internationally successful new
product innovation in India. The roll out of Sprite Ice, which combines
the taste of lemon and lime, comes close to the market success achieved
by Sprite regular in India.
to a press release, Sprite regular is the fastest growing CSD in the country
and the launch of the new innovation is aimed to further enhance the market
leadership position of Coca-Cola India. From a larger strategic perspective,
the new initiative assumes even greater significance as the company now
provides a greater level of choice to consumers.
Ice has been launched in two pack sizes the 600ml blue colored dimple
bottle and the 200ml full sleeved option, priced at Rs18 and Rs7 respectively.
to the company, "Innovation has always been the hallmark of Coca-Cola
India's business strategy. It is this focused approach which has enabled
us to deliver innovations which appeal to the tastes and lifestyles of our
consumers. This year, we have already rolled out new initiatives on both
the product and packaging innovations in key categories like carbonated
soft drinks, juices, tea and coffee and will continue to provide more refreshing
options in the next two months."
Ice has also been launched in Canada, Belgium, Italy, France, Mauritius,
Malaysia, Hong Kong, Australia, Singapore, Thailand etc simultaneously.
India has drawn an aggressive consumer activation campaign to market Sprite
Ice in the country. The 360 degree marketing plan involves includes airing
of TV commercials on leading channels. The TV campaign conceptualized and
shot by Ogilvy & Mather, Worldwide highlights the extreme Icy cooled
sensation experienced by a Sprite Ice drinker.
the mass media effort are a range of other marketing activities, which includes
organizing road shows including extensive experiential sampling sessions
in schools and colleges, further backed by range of internet & SMS contests.
claims superiority over other milk foods
Beecham claims its Horlicks drink is actually superior over other health
food drinks being sold in the market. The company says children who drink
Horlicks are taller, stronger and sharper than others. (See: GSK
makes a 'horlicks' out of its media meet)
to the company, this claim is based upon the findings of a study conducted
by the Hyderabad-based National Institute of Nutrition. Researchers at the
institute identified a boarding school where 869 children were divided into
two groups and were served the same food, taught by the same teachers and
participated in the same physical activities.
half of the children were served Horlicks while the rest were served an
unidentified health food drink for 14 monthsThe company claims that the
results from the study have established that the group which drank Horlicks
"were significantly taller, stronger and sharper than those in the
from now on Horlicks will carry a new logo on the pack stating `now
proven - taller, stronger, sharper'. The company will also air a new TV
campaign talking about the same claim. The company is spending around 7-8
per cent of its sales on advertising and marketing.
of prescription drugs may be banned
ministry is planning to amend the Drugs and Magic Remedies (Objectionable
Advertisements) Act, 1954 to curb prescription drugs from being advertised.
to the Drug Controller General of India (DCGI), the amendment would clearly
state that Schedule H drugs (prescription) cannot be advertised. This issue
came under the limelight when the Delhi-based Wings Pharmaceuticals advertised
Diclown Plus on television. The key ingredient of the medicine, Diclofenac
Sodium, falls under the Schedule H of Drugs and Cosmetics Act, 1940, and
the corresponding Drugs and Cosmetic Rules, 1945, mandates that the drug
is "to be sold by retail on the prescription of a registered medical
ministry has circulated a draft notification to enhance the list of drugs
under Schedule H.
to enter domestic fast-food segment with Chamosa
Retail India is planning to enter the domestic fast foods business with
the launch branded retail outlet Chamosa.
Chamosa branded chain will dish out the all-time favourite combo garam
chai (hot tea) and sizzling samosas and the company is now testing out
the concept with a Chamosa kiosk in the middle of central Mumbai's Phoenix
Mills area, referred to as the 'malls district' of Mumbai.
Chamosa brand will leverage the Indian shopper's tendency to go value for
a six-piece samosa platter is available for Rs10 and a cup of piping garam
chai for Rs4.
are available in flavours ranging from the popular Punjabi samosa, to paneer
samosa and even a sprouts samosa for the calorie-conscious. The
range of tea too is as eclectic with favourites such as masala chai,
chai elaichi, ginger tea, lemon tea and iced tea on the menu.
Group focuses on 'brand Spencer'
The Rs 8,460-crore
RPG Group is restructuring its retail business and plans to use the brand
name of Spencers for all its non-music division. Hence the group would no
longer use the FoodWorld or Giant brand names.
group's department stores will be known as Spencer's Hypermarkets, Spencer's
Supermarkets and Spencer's Food Stores. The music division of the group
MusicWorld will remain as it is while the cosmetics division has moved away
from the RPG wing to Dairy Farm, RPG erstwhile joint venture partner.
RPG Retail and its joint venture partner, Dairy Farm International, decided
to part ways. After the separation, the RPG Group will take over 49 out
of the 93 Food World stores and rest will be managed by Dairy Farm.
company is also shifting its headquarters from Chennai to Kolkata.
restructuring also means there will be a change of guards at the company.
The group is appointing Jitu H Mehta, currently Hindustan Lever's executive
director in charge of the ice-cream business, as president of Spencer's
while Sumantra Banerjee, managing director of CESC, will continue to operate
as CEO of RPG Retail.
Tea to acquire more global brands, to expand product range Tata
Tea plans to acquire more tea brands after divesting its tea plantations
the acquisition of Tetley, Tata Tea has become an active player in 35 countries,
spanning the US, Europe and Australia. With the acquisition of more brands
the company envisages becoming a truly multinational FMCG company in the
branded tea business.
company will continue to increase its product range. The introduction of
flavoured tea bags masala, ginger, cardamom and lemon in the North
Indian markets have elicited encouraging response. The company will soon
launch the product in the South Indian metros and cities as well, targeted
mainly at the middle class urban households.
summer with Arrow Linen shirts
from the menswear brand Arrow, has launched its linen collection for the
season. The emphasis is on yarn dyed stripes and checks and light, breathable
fabrics with an interplay of subtle colours styled in comfortable fits.
The shirts are all about being simple, getting colorful, looking relaxed,
and going out in style.
was the first brand to launch a linen range in the premium segment four
seasons ago across chambrays and solids. This season the bright hues of
acid green, pinks, shades of blue, lilacs and bright overtones of navy,
red, olive, purple and peach are available in yard dyed stripes and checks.
to the company the shirts made of environment friendly fabrics absorb moisture
and heat from the body to ensure comfort and yet maintain an individual
at Rs1,495 onwards, the collection is available at exclusive Arrow showrooms,
leading multi-brand outlets and departmental stores at all metros and mini
shirt collection is complemented by a line trouser collection priced at
priced at Rs.1795 per piece.
Arrow Company also owns international other premium brands such as Calvin
Klein, Kenneth Cole and Izod.
brings Fair & Handsome for men
Rs 320-crore personal beauty care products company, has launched Fair and
Handsome, a fairness cream for men. The company feels confident that male
consumers' heightened image consciousness will fuel the growth in the men's
grooming market in India.
product is being test marketed at present in select centres in Andhra Pradesh
and Tamil Nadu and would be launched at these centers initially.
would gradually reach this product to other centres in a phased manner.
group offers exciting monsoon packages
The Taj group
has reintroduced its monsoon package of 'Taj Monsoon blockbuster offers'.
Group offers valid from June 16 to August 31, are available across the Taj
Hotels Resorts and Palaces in Goa, Kerala, Rajasthan, North India and South
Goa, the offers include a two nights stay at the Taj Holiday Village for
Rs2,225 and a three-night stay at the Taj Exotica for Rs2,750. Similar offers
are available at the other Taj Goa Hotels the Taj Holiday Village
and Fort Aguada Beach Resort.
offer includes airport or railway station transfers, accommodation, buffet
breakfast, lunch and dinner, a head and shoulder massage per couple per
stay, complimentary meals and stay for one child below the age of 12 years
sharing the room.
monsoon packages available at Kerala include Ayurveda treatment at the Taj
Kerala Hotels Taj Malabar, Cochin; Taj Residency, Ernakulam; Taj
Green Cove Resort, Kovalam; and the Taj Garden Retreats in Kumarakom, Thekkady,
Varkala and Madurai in Tamil Nadu.
rates start at Rs1,950 for a three-night stay at a combination between Taj
Malabar, Cochin, and the Taj Garden Retreat, Kumarakom. A five-night stay
will cost Rs1,840, and a seven-night stay Rs1,670 at a combination of the
seven participating hotels mentioned above. The rates are per person per
night on double occupancy for a minimum stay of specified nights.
package in Kerala includes accommodation and breakfast for two adults and
two children under 12 years sharing the room, head and shoulder massage
per couple per stay, consultation with an Ayurvedic physician, 15 per cent
discount on F&B, laundry, telecom and Ayurvedic massages. Visitors can
also experience the art of herbal healing at the Taj Ayurveda Centre in
Taj Residency, Calicut, which has been awarded the `Green Leaf' classification
by the government of India for conforming to the highest standards of Ayurvedic
group's special offers are also available at destinations across Rajasthan,
North India and South India including the Jai Mahal Palace, Jaipur; Taj
Hari Mahal, Jodhpur; Taj View, Agra; Hotel Chandela, Khajuraho; Taj Ganges,
Benaras; Usha Kiran Palace, Gwalior; and Fisherman's Cove, Chennai; Taj
Garden Retreat, Madurai; Savoy Hotel, Ooty; Taj Garden Retreat, Coonoor;
and Taj Garden Retreat, Chikmagalur.
TV goes back to five-day week for airing serials
Zee TV is
again planning to air its teleserials from Monday to Friday and will discontinue
the Monday to Thursday format taken up earlier.
Starting June 13, all daily serials on Zee TV will be aired between 1.30
p.m. to 9 p.m from Monday to Friday.
Besides the daily afternoon
movies, some of the serials that would fall under this initiative at prime
time are the popular Sinndoor Tere Naam Ka, Tumhari Disha and Sarrkkar
- Rishton Ki Ankahi Kahani.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review