Tele launches customer care initiatives
Tata Teleservices recently launched two important customer-centric initiatives
opening of the first True Value Hub and flagging off of Service-on-Wheels.
plans to add more True Value Hubs in the Andhra Pradesh by opening 28 more
by December this year.
True Value Hub is part of a three-tier approach of Tata Indicom to expand
retail presence in the country and serves as an integrated service centre
with automated experience point where the customers get exposed to and experience
the entire range of products and services. Service-on-Wheels involves a
vehicle fully equipped with systems and personnel going to residential localities
in the city offer instant services.
Gere to endorse Visa Power
Hollywood star Richard Gere will endorse Visa Power in India. A new commercial
starring the actor was recently launched and will be aired in all Asia-Pacific
countries. The commercial is first being shown in India from June 9, in
both English and Hindi on all major channels.
in Jodhpur, the commercial showcases the beauty, scenery and the imagery
of India. The central theme of the campaign is `birds' and is based on the
giving spirit demonstrated through the ritual of letting birds go free to
bring good luck to a loved one embarking on a journey a ritual that runs
across different cultures in the Asia-Pacific region including India.
Deccan launches Re 1 fare
Air Deccan has started selling 1,000 tickets every month priced at Re 1.
The tickets will be available for flights operated with the Airbus A-320
aircraft that the airline uses on long distance Delhi-Bangalore and Delhi-Chennai
tickets go on sale at 6.30 am each day and are available at not only the
airlines' web site, but also through other vendors. There are two-to-three
seats per aircraft at this new low fare. The sale of ticket is on a first-cum-first
tickets are however available to passengers for Rs221 due to the 'passenger
service fee' (PSF) levied by the government. Also the airline has no plans
of withdrawing the other low levels of fares that are currently available
in the market, including the Rs500 ticket.
launches tele-voting services
BSNL has begun offering value-added services such as tele-voting services
to popular interactive television shows.
most recent is the channel's tie up with Star Plus for KBC 2.
has upgraded its 'intelligent network platform' which can handle up to 12
lakh calls per hour and the capacity would be later increased to 18 lakh
calls per hour. Each call from BSNL lines will cost Rs2.40, while the SMS
rate or call rate for Airtel users would be Rs6.
registered six crore calls at Rs1.20 each during the recently concluded
Indian Idol show on Sony. BSNL is hoping to achieve revenue of up to Rs50
crore from these services.
forced to change packaging of its cream biscuits
Parle Products maker of Parle Biscuits has been forced to make changes in
the packs of its pineapple and orange cream biscuits by the Maharashtra
Food and Drug Administration (FDA).
February, the FDA had asked the company to withdraw the cream biscuits from
the market as it charged that the company was misleading consumers. The
FDA felt that the packaging of the biscuits contained pictures of pineapples
and oranges giving the impression that the products contained fresh fruits
and hence was misleading.
stocks of these products have already been withdrawn in key cities of Maharashtra
such as Pune, Nashik and Mumbai, the company has also made changes to the
packaging recently to make sure its business remained unaffected.
Blackberry model launched
Bharti Cellular and Research In Motion have together launched BlackBerry
7100g business phone, targeted at mobile professionals and small businesses.
is a full-featured quad-band mobile phone that includes Bluetooth support
and speakerphone with push-based wireless e-mail, SMS, Web browser and personal
organiser, Bharti said in a statement.
handheld has been priced at Rs19,000 as an introductory offer. Bharti had
earlier launched three Blackberry models 7730, 7230 and 6230.
plans more Studios
Provogue India is expanding its shirt retailing operations in India in a
big way. The company intends to add 40 new small Provogue Studios and 21
mega stores to its current network of 40 stores spread across 19 cities.
It has already signed agreements to put up its branded stores in Mumbai,
Indore, Hyderabad, Delhi, Ahmedabad, Bangalore, Agra, Lucknow, Goa, Pune
company is also expanding its shirt manufacturing facility at Daman from
2,000 shirts a day to 3,000 shirts a day. Provogue will also unveil a design
facility in the coming fortnight in Andheri, Mumbai. The company also intends
to enter the womenswear, kidswear and innerwear segments.
far, it has forayed into the African market by providing `total solutions'
to textile companies there. The company provides machinery, testing facilities
and manpower to African companies that draw incentives from their governments
for entrepreneurial activity in the textile segment.
Computers launches desktop PCs at Rs 9,999
Sahara Computers and Electronics (SCEL), a joint venture between the South
African IT major, Sahara Computers (Pty) Ltd, and Sahara India Pariwar,
has launched a number of IT products in the Indian market including desktop
PCs starting at Rs 9,999 excluding the cost of the monitor.
SCEL Desktop PC is in the range of Rs 9,999-50,000. The basic model of desktop
PC is a complete multimedia PC with AMD Sempron Processor 2400+, 128 MB
Ram, 40GB HDD, 52X CDROM, Linux, mutimedia speakers, fax modem and a one-year
Shaktiman contest winners announced
Pepsodent ttothpaste and Shaktiman, the popular children's serial
on Doordarshan have announced the 31 winners of the 'Pepsodent Shaktiman
contest'. The contest, launched nationally to promote good dental hygiene
amongst children was open to children from the ages of 6 to 15. 31 lucky
children got the opportunity to star in an episode of Shaktiman with
their hero Mukesh Khanna who portrays the character.
wishing to participate in the Pepsodent-Shaktiman contest had to answer
three simple questions at the end of every episode with one winner being
chosen per episode. The contest saw close to 25,000 entries from children
across the country. The winners and their guardians
were bought to Mumbai where they had the opportunity to shoot with Shaktiman
for a specially scripted episode.
Compiled by Mohini Bhatnagar
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