Domecq to create buzz around its new brands in India
Domecq, makers of premium scotch brand Teacher's plans
to create a buzz around four of its global brands Ballantine's
whisky, Sauza tequila, Kahlua coffee liqueur and Beefeater
these brands are available in select cities and large
shops, the intention is to take them national and increase
offtake at the retail end.
year these brands will be made available across major
cities in India and will be promoted heavily to create
awareness of the products as tequila and coffee liqueur
new to the Indian market.
from the introduction of new products in the Indian
market, the company is also looking at doubling the
volumes of its imported spirits.
Hut brings in 'Zero Gravity' salads
Hut, has introduced a new assortment of salads titled
'Zero Gravity Salads' across all its dine-in restaurants
in the country. The salads are priced between Rs50 and
to Yums Restaurants International, the decision to introduce
a wider range of salads to the menu is a move to meet
customer expectations for freshly made appetising salads.
presented in a tortilla shell, the new line of fresh,
green, tasty salads includes two options each for the
vegetarians and the non-vegetarians -
Salad : a combination of exotic vegetables like broccoli,
cherry tomatoes, capsicum, pickled cucumber, American
corn and pineapple tossed together in an Italian herb
dressing served in a tortilla shell.
Caesar salad: a popular non-vegetarian salad, which
consists of smoked chicken breast, served on a bed of
green lettuce, with an assortment of capsicum, broccoli,
pickled cucumber and American corn, tossed in classic
chicken saalad: crispy lettuce in a tortilla shell with
diced chicken and an assortment of cherry tomatoes,
capsicum, black olives and pineapple tossed in an all
time favourite Thousand Island dressing.
Khan is a perfume
Amitabh Bacchhan and Lata Mangeshkar, its time for Shah
Rukh Khan to be honoured by having a perfumed named
after him. French perfume brand Jeanne Arthes has named
a new fragrance `Tiger Eyes by SRK' after Bollywood
star Shahrukh Khan.
perfume will be available across all lifestyle outlets
and malls and will be available both for men and for
& Lomb to be endorsed by `Jassi jaise' Mona Singh
& Lomb has announced that it has signed on Mona
Singh, heroine of popular teleserial Jassi Jaisi Koi
Nahi, as its brand ambassador.
company intends to leverage Jassi's amazing transformation
to convey the message that opting for lenses instead
of spectacles could mean the transition from just self-confidence
to looking good and feeling good about ones self.
company has announced its `transform yourself' scheme
whereby anyone can walk into outlets stocking the company's
products for a free pair of contact lenses for a trial
period of one month.
Hindu gets a new look
The Hindu newspaper has begun sporting a
new look from April 14.
to N Ram. editor-in-chief of the paper the purpose of
the new design is to offer a "more contemporary,
elegant and functional newspaper".
redesign, piloted by Dr Mario Garcia and his team from
Garcia Media, which has designed more than 450 newspapers
round the world, gave pre-eminence to text, enabling
photographs, graphics and white space to have an enhanced
role on the pages.
redesigned newspaper offers readers more legible typography,
an efficient indexing or navigation system, a clear
hierarchy of stories, a new and sophisticated colour
palette; and provided advertisers better value and new
to Dr Garcia, The Hindu's new design is all about
purity and functionalism of design at work: the typography
is based on two main fonts, 'Interstate' and 'Chronicle',
which render an elegance and clarity to the product.
The colour palette mixes soft pastel colours to go with
the content of a newspaper for which credibility, sobriety
and intelligent reporting are the key. Overall, pure
design implies no decorations, no artificial motifs,
everything that is utilised has a purpose.
Indicom, Reliance Mobile tie up with filmmakers
number of filmmakers are tying up with telecom operators
targeting the youth to sell the products.
Indicomm has tied up with Sivaji Films for joint promotion
of Chandramukhi, a Rajnikanth starrer and will
participate in a unique roadshow organised across Tamil
Nadu. The promotions targeting youngsters will include
games, gifts and popular music from the movie with leaflets
of the product portfolio of Tata Teleservices.
Mobile on the other hand has tied up with the makers
of Siachen a Vijay starrer. The movies get publicity
over the handsets to the mobile service providers' customers
and the benefit to the telecom companies is that customers
are online longer downloading ringtones, screen savers
or listening to music.
phone users will be able to download ringtones, exclusive
video clips of the movie, interact with the star cast
through contests and even hear Vijay talking to them
over their Reliance mobile on April 14.
roadshow will be on till April 22.
launches instant validity service
Cellular has announced a new scheme according to which
it would offer its prepaid customers instant conversion
of talk-time to validity extension on request.
to the company the new service is part of Idea's effort
to help customers and comes in handy, especially for
those who are constantly racing against time.
launches new-look Omni
Udyog has launched a new-look Omni with an upgraded
engine to meet Euro III norms.
new look Omni comes with a new front grille, clear lens
headlamps, graphics on the side body and a new rear
view mirror. Changes have also been made in the interiors
with a re-designed dashboard and an instrument cluster.
The new look Omni comes with a revised price at Rs 2.29
lakh (ex-show room Delhi).
to launch new products
Korean confectionery major Lotte, which is present
in India through two separate ventures Chennai-based
Lotte India and Delhi-based joint venture company Lotte
DS is preparing to launch a frontal assault on Indian
confectionery makers by introducing products from Lotte's
global brand basket.
India will launch two global brands chewing gum
Spout and bubble gum Booproo after test marketing
the two brands extensively.
The company has invested about Rs3 crore in putting
up new machinery to manufacture these products. After
evaluating the market response to these two products,
Lotte India may consider testing the Indian palate with
DS is also gearing up for the launch of new products
in the country and has mandated AC Nielsen to conduct
a thorough market research on consumer preferences in
terms of taste, flavour and pricing so that the company
can identify the products to bring here.
Royce comes back to India with Phantom
Rolls Royce Motor Cars has come back to India after
a gap of 50 years, launching its Phantom super luxury
sedan in the city.
car is expected to cost in the region of Rs3.5 to Rs4
crore and the company hopes to sell 7-8 units a year
through its dealer, Navnit Motors.
to the company, the Rolls-Royce Phantom has emerged
as the clear market leader in its class.
current Phantom is the product of work on a new platform
begun in 1998 after the Rolls-Royce brand moved into
the BMW fold. The car made its debut in January 2003.
convertible model on the same platform is expected in
Business to increase presence
Business Hotels plans to increase its footprint in the
country with at least two hotels in all major metros.
company wants a larger presence for its business hotels
in the central business districts of Mumbai, Delhi,
Bangalore and Chennai. In Chennai, besides the GVK Taj
hotel, the company is planning another hotel either
near the airport or near the IT corridor.
company has also renovated all its business hotels and
has also launched new hotels in this segment. It launched
new rooms at the Taj Residency, Bangalore; the Taj Blue
Diamond, Pune; the Taj Residency Visakhapatanam; and
the Taj Connemara, Chennai.
the company has invested Rs50 crore in relaunching its
restaurants and bars. All food and beverage outlets
such as the coffee shops, bars, specialty restaurants
and pastry shops have been given a more contemporary
and cosmopolitan look.
Taj Connemara, in Chennai, has also thrown open its
restaurant, called Hip Asia, and the bar, Distil. At
Hip Asia, the choice of cuisine acknowledges the South
Indian influence on Asian food.
also see :
List of reports on marketing review
Compiled by Mohini Bhatnagar