Auto revamps portfolio
New Delhi: Pune-based Bajaj Auto is revamping
its portfolio. To start with the company is phasing
out two of its products, Wind and Calibre, with the
launch of the 125cc Discover.
The company does not expect that these bikes will continue
to attract customers, as the Discover is available at
a lower price point, with more attractive features.
The Discover has been positioned in the executive segment
with the base version priced around Rs40,000. The motorcycle
is a high-powered, fuel-efficient product sporting a
DTSi (digital twin spark ignition) engine.
125cc Wind, jointly developed by Bajaj and its technical
Japanese partner, Kawasaki, was launched last year for
the domestic as well as for exports. It is priced at
Rs41,000 while the 115cc Calibre is priced at Rs38,
000 close to Discover's price.
to open chain of megastores
Bangalore: The Benetton Group's brand, United
Colours of Benetton, will soon be much more visible
The Italy-based fashion house is planning to open a
string of visible high street megastores across the
country, of which about six will open in the next one
year and 20 by the end of 2007, all through the franchisee
recently acquired the DCM group stake in the 50:50 joint
venture company to set up a 100 per cent subsidiary.
Benetton currently operates 61 stores across India.
The company plans to close down the stores that do not
conform to the brand's international image of large,
stores for the complete family.
The company does not plan to shift production to India
but may export some products that are manufactured here.
Its focus will remain on distribution and retailing.
Britain's Costa Coffee to set up shop in India
New Delhi: British leisure company, Whitbread
Plc, has announced its intention to set up shop in India.
The company has entered into a franchise agreement with
the Delhi-based R K Jaipuria Group for opening Costa
Coffee outlets across the country.
Costa Coffee would be the first international coffee
chain to set foot in India even as several other international
brands including Starbucks have been eyeing
the Indian market for some time.
Apart from setting up the coffee chai,n Whitbread also
plans to establish its first roastery outside Britain
here over the next 12-18 months, with an investment
of £2 million. It will then enter the wholesale
coffee business in India.
The roastery will be used to supply coffee not only
to the Indian market, but also for exports to neighbouring
Coke adspend down
New Delhi: Coca-Cola India reduced its advertising
spending between January and August this year by 20
per cent against the same period last year, according
to data by market research agency AdEx.
However Coke refuted this saying that the company's
overall marketing spending remained static at last year's
levels. He said apart from advertising on television
and in the print media, the company undertakes a vast
range of marketing activities including below-the-line
activities, consumer promotions, internet marketing,
point of purchase material among others, and that the
combined spends have been maintained at last year's
Contract spins off second agency Core
Mumbai: Contract Advertising has spun-off its
consulting division, Core, into a separate agency, offering
both consultancy and advertising functions. Core, will
now work as an independent agency to take care of conflicting
accounts and will offer both consulting and advertising
operations with offices in Chennai and Mumbai.
Core's consulting functions will continue to operate
out of Mumbai with Rohit Srivastava, national planning
director, Contract Advertising, heading it. Its advertising
division will be in Chennai with Bimal Nair aat the
helm. Nair was earlier the associate vice-president
at I-Contract, the direct marketing and customer relationship
management division of Contract Advertising.
Meanwhile Core has bagged Hyundai India Telecom's account
and will handle the creative work out of Chennai.
Domino's eyes franchisee model to expand in India
New Delhi: Domino's Pizza India (DPIL), promoted
by the Bhartias of the Jubilant Organosys Group is recruiting
franchisees to expand operations. At present all the
Domino's outlets over 85 outlets spread in 27
cities are company-owned.
aims to open around half a dozen franchisee outlets
by the end of March 2005. Dominos operates 7,096 stores
worldwide through the franchise model.
company says it achieved break-even last year and each
of its outlets is making profits.
the Pizza industry growing between 20 and 25 per cent
per annum, the pizza retailer thinks this is just the
right time to expand through franchising. The company
plans to charge a fee of Rs10 lakh, and 6 per cent and
5 per cent of sales as royalty and marketing fee respectively
The company is also not ruling out the possibility of
converting its corporate stores into franchisee-run
stores. Dominos claims to be the market leader with
over 65 per cent market share in the pizza delivery
Nina Ricci eyes bigger share of high-end fragrance
New Delhi: For Nina Ricci the $100-million Indian
fragrance market growing at a 15 per cent rate is rapidly
becoming very attractive.
The company has decided to launch its new perfume Love-in-Paris
here even before it has been launched in Japanese or
the US markets said Guillaume Nagy, regional marketing
manager of Puig Asia Pacific, the regional arm of the
parent company of Nina Ricci.
other Nina Ricci fragrances available in the Indian
market include Les Belles, Nina, Deci-Dela, Premier
Jour, Love fills L'Air du Temps for women and Ricci
Club, Signoricci, Memoir D'Homme for men.
The Love-in-Paris in the 80 ml bottle is priced at Rs3,000,
which according to Nagy is the Indian psychological
price barrier in the fragrance market.
Plus hikes advertising rates
New Delhi: Star Plus has increased its advertising
rates by 15-40 percent banking on the continuing popularity
of its flagship prime time shows like Kyunki Saas
Bhi Kabhi Bahu Thi, Kahaani Ghar Ghar Ki and
Kasautii Zindagi Ki.
now, a 30-seconder on these three serials would be available
for Rs20 lakh while ad spots during the afternoon would
be available at prices ranging between Rs6 and 17 lakh.
The card rate during prime time for channels such as
Sony and Zee vary between Rs4.5 lakh and 2.75 lakh for
Carl F. Bucherer launches watch range
Kolkata: Carl F. Bucherer, a major watch retailer
in Switzerland, has launched a range of select watches
in the Indian market priced in the range of 2,000 to12,000
Swiss francs (approximately Rs75,000 to Rs 4.50 lakh).
The watches are currently being retailed through three
outlets in Kolkata, Delhi and Chandigarh.
According to the company there are plans to augment
the points of sale in India to 15 by 2008.
The company hopes to sell 200 units of Carl F. Bucherer
watches at the retail level in 2005.
would be driven by advertisements and events, and there
are no plans to rope in celebrities to push sales.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review