launches wi-fi services in 'hot spots' in Mumbai
has launched wireless fidelity services at a number of
strategic locations in Mumbai. These include the Bombay
Gymkhana, Café Mocha (coffee shop) outlets, Cha
Bar at Oxford Bookstores and a few other high profile
city restaurants according to a release from Airtel.
company is also planning to open 12 more wi-fi zones in
the city by the end of October mostly at airport loungers
and hotel lobbies.
Airtel will launch wi-fi outlets in Delhi and Bangalore.
hotspots work on 802.11b wireless technology, and support
a peak download speed of 11 Mbps.
Bank offers festival scheme for cardholders
Bank has launched an 'everybody wins' festival scheme
for its debit and credit card holders.
to the scheme, customers who make a transaction worth
Rs2,000 will be eligible for a 5 per cent refund on the
purchase value. The offer is open from October 1 to December
31 and will have a maximum refund limit of Rs5,000.
Bank has a credit card base of 2.5 million, which has
a default rate of 6.5 per cent.
second most attractive retail destination: A.T. Kearney
AT Kearney has ranked India as the second most attractive
retail destination among emerging markets globally
even ahead of China in its 2004 Global Retail
Development Index (top 30 Emerging Markets)
report. This is despite there being a ban on foreign direct
investment (FDI) in the sector
consultants have ranked India 88 on a scale of 100, on
parameters such as economic and political risks, market
attractiveness, market saturation and time pressure. Russia,
with 100 points, is the most attractive emerging retail
destination, according to the report.
India retail sales per capita increased by one-third between
1999 and 2003 though the retail market continues to be
fragmented and the top ten organised retailers hold only
about 2 per cent of the market share.
report said two foreign retailers, Hong Kong-based Dairy
Farm and Metro AG, are in the top five; and South African
retailer Shoprite is also considering a foray into the
to expand to West and Northern India
Malaysian fast food company, Marrybrown, is planning
to outlets in Mumbai and Delhi. The company, which has
a substantial presence in the Southern cities of Chennai,
Hyderabad and Bangalore plans to go through the franchisee
route in the North.
company is also shortly planning to launch a new retail
model called Marrybrown Express comprising takeaway and
delivery outlets spread over 500-600 sq ft. Officials
said these would require an investment of between Rs15
and 20 lakh.
company will initially launch these express outlets in
Chennai, Bangalore and Hyderabad. The first Marrybrown
Express outlet will come up on the ECR highway in Chennai.
company is planning to tie up with petroleum companies
to set up Marrybrown Express restaurants on highways.
More outlets will also be opened in theatres and shopping
company plans to set up 25 new outlets by the end of the
current fiscal, which would be a mix of express and mid-sized
had a turnover of Rs10 crore this year and is targeting
50 per cent growth in the next one year.
Today for aggressive marketing
Today, the round the clock English news channel from the
TV Today group, is fast catching up with the Prannoy Roy-promoted
NDTV channel in viewership.
According to recent TAM figures for the week ended September
25 Headlines Today notched up a channel share of over
28 per cent amongst the English news channels in six metros.
This is just behind NDTV 24x7, which has a little more
than 30 per cent share. Headlines Today is ahead of other
international channels such as CNN, BBC and CNBC.
To catch up with NDTV, the TV Today is spending Rs5 crore
for marketing the channel with a dedicated media campaign.
new campaign will be through print, outdoor, radio and
television advertising and will retain the channel's catchphrase,
'Sharp News for Sharp People'.
making changes in its technical side, there are plans
to introduce more news segments to tap different segments
of viewers. The channel is even planning to expand its
staff strength by adding another 20-30 people over the
next few months.
Headlines Today has also tied up with Barista for an in-outlet
contest, spread across six metros with 50 outlets. Another
component of the campaign would be in the form of in-store
contest based on posters, tent cards and tray mats to
create a good brand presence in the stores.
plans to re enter air-conditioners
appliances division of Godrej & Boyce Manufacturing
Company is planning a national launch of Godrej split
and window airconditioners in the summer of the coming
year. Earlier this year the company introduced Godrej
split airconditioners in Chennai and other parts of south.
first launched its split airconditioners in the Indian
market in the mid-90's but in 2000 the company's refrigerators
and washing machines began doing very well it decided
to focus on refrigerators.
company has now decided to refocus on split airconditioners
as it wants to become a full-line appliance manufacturer
in India and achieve 3 per cent market share in the split
company is planning to use Hitachi compressors to relaunch
six models of Godrej airconditioners (three models each
in the split and window categories). It will also focus
on enhancing the look and feel of Godrej airconditioners
to gain a substantial presence in the airconditioners
segment currently growing at the rate of 25 per cent per
to take Xtracare
The Indian Oil Corporation (IOC), in a bid to strengthen
its foothold in the retail oil market, is strengthening
its focus on branding. After launching its Xtrapremium
branded fuel, the company has launched its first branded
retail outlet called Xtracare in Tamil Nadu's Erode district.
total of 1,000 such outlets will be opened across the
country. Tamil Nadu alone will have nine of them. Of the
total Xtracare outlets, 125 on highways will have extra
facilities, such as service stations, spare parts shops,
ATMs and other banking activities as well as snack counters.
Highway outlets with these facilities will be branded
company has earmarked Rs1,400 crore for the development
of its overall retail market for this year, including
building new outlets. Sources in the company say a total
of Rs265 crore has been invested for developing Swagat
branding its outlets, the company will also sponsor sporting
events to further its brand equity.
Foods extends Mint-O brand
ITC's Foods Division has launched `Mint-O Fresh', a hard-boiled
mint candy in two flavours. With this launch Mint-O, which
was available only as compressed mint tablets, will be
offered as hard-boiled candy also.
to the company the Mint-O Fresh pack brand communication
is focused on product benefits of fresh breath also depicted
through a TV commercial. Mint-O Fresh will come priced
at 50 paise, and will be made available in over a million
outlets across the country.
Pantene range launched
Procter & Gamble India has launched its new Pantene
range of shampoo with Amino Pro-V complex in the Andhra
officials say that this was the only shampoo that deposits
a unique combination of pro-itamins and three essential
aminos on the hair.
launches awareness campaign with IDA
Colgate-Palmolive India is launching a month-long awareness
campaign this month jointly with the Indian Dental Association
to promote oral hygiene. The company plans to organise
dental check ups and oral health care education at public
places, schools, orphanages and slums.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review