Piaggio Vehicles, the Indian arm of Italian auto major
Piaggio Italy, has launched its 1.3-tonne three-wheeler
'Ape'. A 2hp cargo vehicle with a 800-kg payload, the
vehicle is expected to be priced at around Rs1.80 lakh.
conforms to Euro I emission norms required for cargo vehicles
(unlike Euro II for passenger cars) and by April 2005
it will adhere to Euro II norms as well.
also plans to launch Ape with alternate fuels like CNG,
LPG and diesel.
enters film marketing
Madison Communications has moved into the growing field
of in-film advertising and the marketing of films and
music by acquiring Teamworks fp&e. The new company,
with an authorised share capital of Rs1 crore, will operate
under the name Madison Teamworks fp&e (Mates).
present, Madison has six units creative, media,
outdoor, rural, PR and retail. And now, Mates will be
its 7th specialised unit.
Trading introduces Sangini collection
The Diamond Trading Company, the gem-diamond marketing
arm of the De Beers Group, has launched its Sangini collection.
The collection comprises diamond jewellery set in gold,
with a symmetrical setting of diamonds.
company supplies about 60 per cent of rough gem diamonds
to the world's leading diamentaries.
prefers premium positioning in Acs
Hitachi Home & Life Solutions, the Indian subsidiary
of the Japanese company Hitachi Home & Life Solutions
Inc, has decided to maintain its price positioning and
not get into the price war currently underway in the domestic
the summer season over, most companies are planning to
further slash prices of both window and split air-conditioners
(1.5 tonners) to Rs15,000 and Rs20,000 respectively, to
keep sales moving.
officials said the company had taken a conscious decision
not to get into low-end products merely for the sake of
having a rounded portfolio.
has only a 10-per cent share of the 1-million plus domestic
products are priced much above what other players have
on offer. For instance its 1.5-tonne Quadricool comes
for Rs25,000, its USP being its silent operation and the
claim of 45-per cent saving on power bills. Sense-i, is
another split model apart from its popular Atom and is
priced at Rs34,000 as against the Atom's Rs40,000.
Dyeing to set up own retail chain
Bombay Dyeing is setting up its own retail chain at a
cost of over Rs100 crore and will launch 70-odd company-owned
outlets across the country over the next three years.
The company has been depending on the franchisee model
for the last decade and has over 450 franchisees and 30-odd
first set of these retail stores will be located in Mumbai
and could carry a new label, but will still come under
the umbrella of the Bombay Dyeing brand.
is understood to be one part of the restructuring exercise
underway at Bombay Dyeing. The other would include massive
capital infusion to the tune of around Rs400 crore where
the textile house would go in for the modernisation of
its plant and machinery at its Worli unit.
Day to expand outlets
Day Xpress, a chain of food and beverage kiosks operating
in 170 locations across seven cities in India, will expand
and set up over 400 kiosks by the end of the current fiscal.
The new kiosks will be set up at premium institutions,
business centres, airports, hospitality areas, petrol
bunks and departmental stores. Of the 400 kiosks proposed,
75 will be set up in Gujarat alone.
According to the company, it will go through the franchisee
Coffee Day Xpress is a division of Amalgamated Bean Coffee
Trading Company, a Rs300-crore, ISO 9002-certified company.
HLL raises prices of packaged tea brands, Surf Excel
Quick Wash sachet
Hindustan Lever Limited (HLL) has raised the prices
of all its packaged tea brands. It has also increased
the price of the Surf Excel Quick Wash sachet by 50-paise,
taking its price to Rs2.
the hike in prices, Red Label Leaf Tea is now dearer by
Rs2 at Rs47 for a 250-gram pack, Taaza Leaf is up by Rs2.50
for the same weight and Taj Leaf has risen by a rupee.
move comes with the hardening auction tea prices caused
by the constrained supply position.
sources said detergent prices of sachets have been raised
due to recent inflationary pressure including rising costs
of raw materials and transportation.
Shakti brand relaunched again
Hindustan Lever has launched Rin Shakti in a new avatar,
Rin Advanced, with a new formulation while maintaining
the old price.
company said the improved formulation has been launched
to modernise the mix and both the powder and the bar under
Rin Shakti have been relaunched while the Rin Supreme
bar remains unchanged.
Procter and Gamble eating into HLLs market share
in the detergent market, the latter has become more aggressive.
The revamp of Rin follows the company's move to phase
out its age-old brand Surf in favour of Surf Excel Blue
a few months ago.
Rin portfolio accounts for about Rs500-crore worth of
sales for HLL each year and comprises one of the company's
five 'mega' brands.
Mirchi to charge advertisers at 1-second pulse rate
FM radio station Radio Mirchi has revised its ad rates and has said it will
charge advertisers on a one-second pulse rate against the industry norm of
the five-second pulse, with a minimum duration of 10 seconds.
station said the current norm "compels advertisers to pay for
commercial time in multiples of five seconds causing grief to advertisers
as this results in either shelling out extra money or compensating on the
Compiled by Mohini Bhatnagar
also see :
List of reports on marketing review