rejects Nirma's plea against HLL
The Monopolies and Restrictive Trade Practices Commission
(MRTPC) has rejected the applications filed by Nirma Ltd
against Hindustan Lever Ltd (HLL), alleging that its products
had been disparaged by the latter.
Nirma contented that HLL, displaying the rear of a soap
package termed it as `sadharan powder' as compared to
its Wheel detergent powder.
In addition, the `three-fold cards' distributed by HLL
to various retailers misled the consumers, and is prejudicial
to public interest.
However the Commission did not sufficient reasons to issue
an injunction against HLL as sought by Nirma.
Domino to offer late pizzas for free
Dominos Pizza India has announced a new scheme that if
its pizzas are not delivered within 30 minutes of the
order being placed, they will not be charged for. However,
this is a 'conditions apply' offer. For one, the offer
is applicable to the "first Rs 300 of the order";
and not applicable for an order of more than three pizzas.
Dominos offers this deal in many of its worldwide markets
and when the company commenced operations in India it
had offered this deal to its customers for a short while.
Kochi, Numaligarh Refineries focus on brand building
for retail foray
Kerala-based Kochi Refineries (KRL) and Assam-based Numaligarh
Refineries (NRL), have made plans to enter downstream
marketing, by establishing their retail brands. Numaligarh
Refineries (NRL) has made plans to open 96 outlets this
year, mostly in north India while the Kerala-based KRL
has drawn up a business plan for 200-300 pumps and is
planning to apply to the ministry of petroleum for permission
NRL a BPCL group company, has also begun building a brand
and visual identity, with a northeast flavour. The company
will use BPCL's transportation facilities. The company
was among the first to get permission to enter the retail
business and had advertised for land last month.
Hotels launch Lanka tour package
With the opening of the skies between India and Sri Lanka
more and more people heading towards the island nation
the Taj group has come out with a `Best of Sri Lanka Holiday
The holiday package offers the guests a host of sightseeing
options that include the turtle hatchery in Kosgoda, visit
to a charming seaside town in the south-western coast
called Ambalangoda, the home of the colourful mask carvers.
Also on the itinerary are visits to the Peradeniya Botanical
Gardens which are spread over 147 acres of land with an
amazing variety of trees, plants and flowers, as well
as to Kitulgala, the famous location where the film, The
Bridge Over the River Kwai, was filmed.
Sri Lanka also offers other exotic destinations like the
Sigiriya rock fortress, a world heritage site built by
King Kashyapa during A.D. 477-495. Other quaint destinations
are the elephant orphanage at Pinnawala, bird watching
facilities around Kandalama, elephant trails and jungle
The offer includes airport transfers, accommodation in
a standard room, set menu buffet breakfast and dinner,
transportation by air-conditioned vehicle and sight seeing
with an English-speaking guide.
Michelin Apollo launches truck, bus radials
Michelin Apollo Tyres Pvt Ltd a joint venture between
the Michelin Group and Apollo Tyres Ltd (ATL), has announced
the launch of a range of truck and bus radials for the
The company would initially import the truck and bus radials
from Michelin's facility in China and distribute them
through the dealer network of Apollo Tyres.
The company hopes to begin manufacturing truck and bus
radials in India by the first quarter of 2005 after which
it would stop stop importing truck and bus radials.
company plans to invest about $75 million in the first
phase for setting up the manufacturing facility and has
no plans to export tyres from the proposed manufacturing
MTV, Nickelodeon in Sony's One Alliance
MTV and kids channel, Nickelodeon, have joined, The OneAlliance,
bouquet, a distribution joint venture between Sony Entertainment
Television (SET) and Discovery Communications.
At present, the bouquet comprises eight channels
SET, MAX, AXN, HBO, Discovery, Animal Planet, NDTV India
and NDTV 24x7.
Pepsi spices up Dukes Lemonade
Pepsi is trying to pep up its lime brand, Dukes Lemonade.
The commercials of Duke's Lemonade have been given a new
tagline and an interactive radio commercial.
radio commercial revolves around the new tagline takatak
taajgi, and the campaign, created by J Walter Thompson,
revolves around the character Bandya Shinde, based on
the typical Mumbai yokel, typified from the light-hearted
scrooge depicted in most Bollywood movies.
Dukes Lemonade is being communicated to consumers through
a visibility drive, which includes paintings on local
trains, bus shelters, street banners and point-of-sale
posters, etc. Discount coupons will be distributed to
consumers outside trains painted with Dukes Lemonade visuals.
Consumers can redeem the coupons at station on the same
day, and have a sip of this lemon drink, according to
a release from the company.
Pizza Corner to expand franchisee outlets
In order to achieve the targeted growth rate of 25 per
cent in turnover this year (Rs24 crore last fiscal) Pizza
Corner is planning to expand the number of franchisee
The company will open franchisee outlets in Mumbai and
Kolkata. It will also open two more outlets each in Bangalore
and Chennai, one more in Hyderabad and one each in six
smaller cities such as Vijayawada and Visakhapatnam this
Currently, the company has 32 restaurants across the country
of which only two were franchisee outlets. It was also
planning various promotional campaigns to achieve the
The outlet has also come out with a number of innovatively
designed contests and promotions to attract customers.
Tourism to come out with bundled packages
The Singapore Tourism Board is stepping up its promotional
activities. It is clubbing tours to Singapore with Thailand,
Malaysia, Sri Lanka and Australia and would come out with
special packages for these tours.
The Singapore Exhibition & Convention Bureau, a division
of the tourism board, is on a road show promoting Singapore
as a meetings, incentives, conventions and exhibitions
(MICE) destination. According to officials at the bureau
India is an important market for Singapore. In the coming
months there would be a number of discount offers for
this market segment.
The Singapore Tourism Bureau has positioned Singapore
has invested around S$15 million for the campaign.
Total aims to increase market share in India
TotalFina India Ltd (TIL), part of Total SA of France,
manufacturing a wide range of automobile lubricants, plans
to increase its market share in the Indian lubricants
market from the existing 1.4 per cent to 3 per cent by
2006. It has targeted to achieve a growth rate of 25 per
cent per annum. The company registered a turnover of Rs
240 crore last year.
company's focus in 2004 was aimed at increasing the width
and depth of distribution as well as improving the visibility
of the brand.
would be focusing on the commercial vehicle and tractor
segment in the bazaar trade.
company has registered a 25 per cent growth in sales,
in volumes, during the first quarter of the current year.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review