Phillips launches Maxus
Godfrey Phillips India has launched the Maxus brand of
cigarettes. The brand is positioned as a "regular-size
cigarette with king-size quality".
is priced at Rs20 a pack of 10 cigarettes. The regular-size
cigarette segment accounts for 56 per cent of the country's
cigarette volumes worth Rs12,000 crore.
to launch new models this year
Auto will launch four new models in India this year, including
luxury car Superb and a diesel automatic variant of the
company is also entering the pre-owned car business this
month and plans to export cars to adjoining countries
like Sri Lanka, Nepal and Pakistan.
also plans to start a pre-owned car business called Skoda
Signature later this month to enable existing Octavia
owners to upgrade to other models like the Laurin and
Klement. The company would also increase its dealerships
to 42 by the end of this year from the existing 35.
company targets to sell 10,000 cars this year.
working on India marketing strategy
For General Motors Corp (GM), the biggest car manufacturer
in the world, India is the third most important market
among eight countries. The first two are China and the
US. The company is currently fine-tuning on a strategy
for India to enter the small car market in order to achieve
greater market share.
is also carrying out its due diligence of the Daewoo plant
near New Delhi which is expected to be completed in another
has been exporting its sedan, Lacetti, as Optra to India
as and Buick Excelle in China.The Lacetti is GM Daewoo's
first global car and has been rolled out in over 100 markets.
ropes in Preity Zinta for Scooty PEP
TVS Motor has signed actress Preity Zinta as brand ambassador
for its Scooty PEP scooterette. The company claims to
have sold more than one million units of the two-wheeler.
company hopes that the brand's association with Preity
Zinta would help take its `First Love' campaign further
by positioning Scooty "as a vibrant scooterette packed
with style and economy.
new print and television advertising campaign with the
actress in her Scooty PEP will be launched next month.
to drop Alto prices
Udyog has launched a non air-conditioned variant of its
premium small car "Alto" to boost sales in the
small car segment. The 800cc car has been priced at Rs230,000
(ex-showroom Delhi), around Rs35,000 less than the existing
base model, the Alto LX.
The new Alto variant also costs just Rs3,000 more than
the Euro-II air-conditioned variant of Maruti 800, Maruti
Udyog's largest selling car. The new Alto comes close
on the heels of the introduction of a non-air-conditioned
variant of the multi purpose vehicle, Versa, at Rs327,000.
DD News ad rates hiked
Prasar Bharati has announced a 20 per cent increase in
its rates for DD News. According to the new rate card,
spot buy rates for prime time shows have been upped to
Rs5,000 for 10 seconds from Rs3,000 charged earlier, while
it has been increased from Rs2,000 for a 10 second slot
to Rs3,000 for non-prime time.
only this, the prime time band has been extended by one
hour from 6.30 pm to 11.30 pm from the earlier
7 pm to 11 pm to help a improve the spread of advertisements.
There has also been a 50 per cent increase in the rates
for sponsored programmes from Rs 10,000 to Rs 15,000
for prime time and from Rs 5,000 to Rs 7,500 for non-prime
organisation has also hiked stock branding and ticker
branding rates. The new rate is now Rs5 lakh per month
as against Rs2 lakh earlier. However, the earlier offer
of giving value addition to advertisers in the form of
free commercial time on DD Bharati continues.
revised rates came into effect from April.
EI Dupont in co-marketing pact
Rallis India and EI Dupont India have entered into a co-marketing
agreement for each other's products.
will co-market Dupont's insecticide Indoxacarb while Dupont
will co-market Rallis' insecticide Acetamiprid. According
to industry sources, Rallis is expected to add Rs50 crore
to its turnover through this tie-up. These insecticides
are used on cotton crop to control bollworm and white
heroes launch Shades'
Shades, a retail outfit of Shades Enterprises, a business
venture set up by film stars, Sunil Shetty, Sanjay Dutt
and film producers Nitin Manmohan Sohail Maklai in association
with Hamid Saberi, is setting up a retail network of showrooms
for the sale of eyewear and optical products in metros,
mini metros and towns across the country starting with
company will expand to Mumbai, Delhi, Bangalore and Chennai
in the next six months.
AIG Life launches new schemes
Tata AIG Life Insurance Company has launched unit linked
insurance plans (ULIP) for superannuation and gratuity
schemes. Tata AIG ULIP superannuation scheme provides
individual members with the flexibility to decide on the
allocation of their money based on their risk appetite,
according to the company.
case of the ULIP gratuity scheme, the employer or trustee
has the flexibility to decide the ratio of investment
based on their risk taking appetite.
Cola India launches Vanilla Coke
Coca-Cola India has launched `Vanilla Coke, the first
new flavour extension of the Coca-Cola brand in India.
Vanilla is Coke, Coca-Cola spiked with vanilla flavour.
the product will be launched in 500 ml PET bottles priced
at Rs15, followed by 200 ml/300 ml glass bottles and cans.
The first phase of launch would cover 17 per cent of the
company expects sales to grow by 20 to 30 per cent this
year, in view of the new launch. The company has signed
up Bollywood actor Vivek Oberoi as brand ambassador for
Vanilla Coke, and would be rolling out a new campaign
with a `retro' look. The ad spend would be about 20 per
cent of that spent on Coke.
Bank introduces `Car Overdraft' facility
ICICI Bank has launched the 'car overdraft' facility against
the car as security. Under the scheme, the bank will open
an ICICI Bank roaming current account in the customer's
name with a pre-approved overdraft limit.
account is accessible to the customer through multi-city
cheque and debit card, according to the bank. The limit
of the overdraft will be determined on the basis of the
vintage and condition of the car.
customer will pay interest only on the amount withdrawn
and for the period it is withdrawn. They also get the
flexibility of repaying only a minimum of five per cent
of the total outstanding every month.
addition, customers will get all the regular benefits
of ICICI Bank 'roaming current account', including multi-city
chequebook, fund transfer facilities, ICICI Bank HPCL
Visa Electron Debit card, internet banking, phone banking
news channels viewers growing
News channels have registered increased viewer-ship. According
to data from TAM India for the last five months, the share
of Hindi news channels has been rising consistently. From
a share of 2.92 per cent for the week ending November
15, 2003 the share of news channels grew to 5.19 per cent
during the week ended March 20, 2004.
the period among review according to the report there
was fierce competition among the various players in the
Hindi news segment. While Aaj Tak held on to the
No 1 slot, there was a tussle for second slot, between
Prannoy Roy-promoted NDTV India, Star News and DD News.
advertising pie grew from Rs 200 crore to Rs 375 crore
in a year's time.
DD News' success has been due to its higher reach, NDTV
India and Star News have retained their slots by constantly
innovating programming. The English news channels on the
other hand have not managed to grow much and their share
0.3 per cent of all channels available in cable and satellite
homes with NDTV 24x7 leading the pack followed by business
news channel, CNBC.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review