report upholds CSE findings
The Joint Parliamentary Committee (JPC) report on pesticide
residues and safety standards for soft drinks, fruit juice
and other beverages, while upholding the Centre for Science
& Environment (CSE)'s claims of pesticide residue
in soft drinks, has called for India-specific food standards.
Dividing its recommendations into two components
qualitative (detection and identification) and quantitative
(estimation and confirmation) the committee says the CSE
findings are correct on the presence of pesticide residue
in carbonated water in respect of the three samples each
of the 12 brands of PepsiCo and Coca-Cola.
there are variations in the amount of residues found in
different locations across the country and further the
residues are not found in the magnitude as claimed by
JPC has ticked off the Ministry of Health and Family Welfare,
noting that whatever action has been taken recently by
the Ministry is only as a result of the findings of the
CSE. The Ministry did not take the opinion of the Central
Committee on Food Standards (CCFS) a statutory
under the PFA Act - for laying down standards for various
report has asked Government to separately formulate pesticide
residue limits for juices and other beverages, independent
of norms for soft drinks and has recommended India formulate
its own food standards based on stringent scientific criteria
in keeping with internationally acceptable norms.
signs content deal with ESPN Star Sports
The Subhash Chandra-promoted direct to home (DTH) television
broadcasting venture Dish TV has entered into a deal with
ESPN Star Sports for carriage of the sports channels on
deal was said to be signed last week. Dish TV has been
in discussion with various broadcasters to bring them
on board as well as to enhance the channel offering on
the DTH platform.
TV also offers entertainment channels such as Zee TV,
SABe TV, Sahara Manoranjan, DD National, DD Metro, Zee
News, Aaj Tak, Sahara Samay, NDTV India, Headlines Today,
NDTV 24X7, CNN, BBC, CNBC, Alpha channels from Zee bouquet,
ETC Punjabi, DD Regional, Asianet, Maa, Jaya TV, Zee Cinema,
DD Sports, Ten Sports, Trendz TV, ZEE Music, ETC Music,
MTV, Cartoon Network, Nickelodeon and Splash TV, Zee English,
Reality TV, Care TV and Zee MGM.
DTH service also offers old Hindi movie channel Golden
Cinema, comedy channel Smile TV, action movie channel
Action Cinema and English action films channel FX channel.
These channels will be available over an above the basic
bouquet that is presently being offered for Rs 100 plus
tax as an introductory offer.
Ayush to expand portfolio
Hindustan Lever Ltd (HLL) plans to expand the portfolio
of its ayurvedic health and beauty care brand Lever Ayush,
this year. Apart from augmenting the portfolio with new
products the company plans to place greater emphasis on
Ayush Therapy Centres and on creating awareness of the
brand and Ayurveda through its Ayush Ayurvedic Science
company would also launch more products for the hair and
skin, and some nutritional supplements, this year. Under
the brand shampoo is the most popular product in the ayurvedic
segment and has grown almost by 2 per cent share in the
overall shampoo market.
figures say that for 2003, in the Ayurvedic proprietary
medicine segment, Ayush shampoo's value share stood at
Rs 15.2 crore compared with Himalaya's (all variants)
Rs 11.9 crore.
Ayush shampoo was launched in end-2002, this is growth
is quite good.
LifeStyle International the premium retail chain is expanding
and is planning to set up 13 new stores by the year 2006,
over an area of 6.85 lakh sq.ft.
two more Lifestyle stores will come up in Mumbai and Delhi
while Pune, Ahmedabad, Kochi and Kolkata will all have
one store each.
International is planning to invest an additional Rs 120
crore in the Indian market over the next three years and
hopes to touch a turnover of Rs 442 crore by 2005-2006
from a turnover Rs 135 crore last year. It is expecting
to touch Rs 310 crore in 2004-2005. The chain is also
planning to spruce up its customer loyalty programme and
add to its existing range of in-store brands, especially
in the apparel segment.
launching jewellery in India
Omega, the premium brand from the Swatch Group, will launch
its Omega Bijoux range of jewellery, comprising necklaces,
rings, earrings and cuff links, in India soon. The jewellery
will be retailed in India only through exclusive Omega
boutiques, to be opened in Mumbai initially, followed
by smaller ones in Bangalore and New Delhi.
Bijoux is distributed only through exclusive Omega outlets
new jewellery lines from Omega are available in white
and yellow gold using both precious and semi-precious
also intends to introduce the Omega De Ville Co-Axial
Chronograph watch in India, launched at the Swiss ski
resort of St. Moritz last week by tennis player and Omega
brand ambassador Anna Kournikova and Mr Stephen Urquhart,
President of Omega.
pushes car audio systems
With the phenomenal growth of the car market Sony India
Pvt Ltd has decided to push its new car audio system `X-plod'
which sports a young image.
product range includes hard disc drive, advanced visual
multi media, single CD line, cassette tuners, amplifiers
present, the grey market dominates car audio systems segment.
organised car audio segment is approximately one lakh
units of which, Sony has a 30 per cent share. The segment
currently contributes about 3.5 per cent to the company's
India is targeting a 25 per cent growth in total turnover
for the current fiscal and will target the urban and semi-urban
car buyer who already has confidence in Sony's audio technology.
Further, the company has also worked out extensive training
programmes for its dealers to push sales in this category.
present, Sony is not manufacturing car audios in the country
and sources it from Japan, Korea and Thailand.
launches new mobile handsets
LG Electronics has launched two new GSM mobile handsets
and a new CDMA handset model - RD 7230- which comes with
an inbuilt smart video-cum camera.
the CDMA handset will be available exclusively for Reliance
India Mobile customers, the GSM models will be available
in retail outlets across the country.
has captured 50 per cent of the market share in CDMA mobile
market in the country and expects this to rise along with
the increase in mobile subscribers this fiscal.
CDMA camera that has been launched allows for 40 seconds
motion picture clips, still shots and up to nine sequential
still shots. It has a 700 photo and 30 video clip memory
and 1000 entry phonebook with photo Ids.
pricing of the model will be decided by Reliance Infocomm
the GSM phones the G7100 is priced at Rs 25,990 is the
first ever camera phone with 270 degree spin screen and
a slide mounted VGA camera. It comes with a host of features
which include inbuilt flash with 65000 colour display,
multimedia messaging, java and polyphonic ringtones. The
second model G3100 is priced at Rs 9,490.
India expands retail network
Bose Corporation India Private Ltd is expanding its retail
presence in the country to widen its customer base. The
company has recently launched the 3.2.1 GS, an enhanced
DVD-based entry level home entertainment system. The new
GS system advances the legacy of the first 3.2.1 system
further by providing compelling performance benefits of
a five speaker surround sound system from two visible
speakers and a hideaway Acoustimass module.
product is priced at Rs 89,900 plus taxes.
retail business of the company contributes about 60 per
cent to its total turnover and at present, the company
has four retail stores.
company's operations in the country are divided into professional
systems division and home audio segment. The former provides
complete turnkey audio-video solutions for public space
such as hotels, restaurants, and retail outlets, contributes
40 per cent to the company's turnover.
home audio division provides home audio solutions through
divestment account goes to Concept Communication
Concept Communication Ltd has bagged the biggest IPO account
in Indian corporate history the disinvestment of
Government's stake in Oil and Natural Gas Corporation.
In addition to this it has also bagged the Dredging Corporation
of India's (DCI) `offer for sale' process.
mandate includes advertising across all media, public
relations management and extensive on-ground activities
including road shows and conferences for the IPOs in India
slashes price of Esteem Diesel
Maruti Udyog Ltd has slashed the price of Esteem Diesel
model by Rs 38,000 to increase sales of the midsize car.
this cut the base model of Esteem Diesel (without power
steering) will now come for Rs 4.83 lakh (ex-showroom
Delhi) as against Rs 5.22 lakh earlier, while the other
version will be priced Rs 5.09 lakh, down from Rs 5.48
price revision of the Esteem Diesel model has become possible
by the recent cut in customs duty. Esteem Diesel is powered
by a Peugeot engine imported by MUL.
Compiled by Mohini Bhatnagar
also see : List
of reports on marketing review