multinational L'Oreal India recently launched its new
range of skin and body care products under the brand name
Vichy. A package of 33 products, the range includes Pure'te
Thermale, a skincare cream, Thermale S2, uv-Activ, Capital
Soleil, Reti C and LiftActiv. Besides these, the range
also offers body products and deodorants. The prices range
from Rs.300 to Rs 1,500.
Paint, marketing co-ordinator for Vichy said, "Skin
is a vital
organ and all Vichy products are formulated with thermal
waters obtained from the Vichy spa in France. This water
is rich in mineral content and is known to have certain
therapeutic properties. The product concentrates on healthy
skin and fights against skin ageing and pigmentation disorders."
Eric Delmare, managing director, said the product would
be available only through pharmacies. Initially, the company
has planned the launch only in Mumbai and Delhi. But by
the end of 2001, it expects nearly 50 cities to be selling
Speaking on the high quality of
Vichy products, he said all brands are safe, hypo-allergic and dermatologically tested.
Tests are regularly conducted before the launch of any product. And even if one out of 100
women is not satisfied with the sensitivity test, the product is held back from the market
till satisfactory results are achieved.
Noted dermatologist Dr Rekha
Sheth explained the process of ageing and the importance of using a sunscreen as a shield
against harmful rays of the sun. She said the Indian skin was twice as much prone to skin
damage by the sun as compared to the Caucasian counterpart.
products, sold exclusively through pharmacies in 48 countries
across the world, are now all set to storm the Indian
market. It may be recalled that the company made its debut
in India in 1991 with the launch of Ultra Doux shampoo
from Laboratories Garnier. Its three prestigious brands,
Laboratories Garnier, Maybelline and L'oreal Paris have
already carved a niche in the Indian cosmetic industry.