GenY hooked to mobile phones, social networking sites: survey
24 May 2012
India's 'Generation Y' is fast changing the communication paradigm by adopting newer modes of networking like instant messaging and chat, including Facebook, to connect with their peers, and while mobile phone is their most favourite gadget.
According to a survey, conducted by Tata Consultancy Services (TCS) on 12,329 high school students (aged 12-18 years), across 12 cities, including Mumbai and Delhi, 85 per cent respondents said they own a mobile phone.
Mobile phone is the most favourite gadget of the high school students with 28 per cent respondents voting for it. In Delhi, this number was higher at 35.8 per cent with ownership numbers even higher at 86 per cent. Also, 42 per cent of the students who own mobile phones use it to access the internet, according to the survey.
In 2009, just 12 per cent of students used it to access the internet.
''The combination of more bandwidth, availability of smart devices and the rising popularity of social networks is changing the way India's high school students conduct their academic and social lives. As significant employers of India's talented youth, we need to understand how to leverage these social trends to create engaging careers for tomorrow's youth,'' TCS managing director and chief executive N Chandrasekaran said.
Also, more students (58.98 per cent) said they use mobile phones than laptops (58.08 per cent) to access internet. Tablets adoption is also rapidly increasing with 21.9 per cent saying they accessed internet while 10 per cent said they owned such a device.
