The ministry of road transport and highways, along with the International Road Federation (IRF), is planning to use social networking websites including Facebook, Twitter and YouTube to spread awareness about safe driving, to help their aim of reducing fatal accidents by 50 per cent in the next three years.
The ministry and the IRF, the global body that has been promoting and advocating safe road development since in 1948, jointly plan to focus on community consultations and use of modern social networking websites.
"For generating mass awareness about road safety, apart from using traditional media tools including advertising, billboards, and posters, modern web based social networking tools that include Facebook, blogs, Twitter and YouTube will be used," K K Kapila, vice chairman of IRF, said in a statement in New Delhi on Monday.
To this end, the ministry and IRF last week launched a national campaign "Reduction of Fatalities".
The IRF, through its three programme centres located in Brussels, Geneva and Washington, has a presence in six continents. It is active in the advocacy of all issues relevant to the road industry, from financing to technology and from development to safety.