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Facebook could capture 50 % of global search market in just a few years |
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 Facebook CEO Mark Zuckerberg has made it clear that Facebook has every intention of giving Google a run for its money by marrying social networking with one of the most valuable areas of the technology industry --- search, says Andreas Pouros is Chief Operating Officer at Greenlight |
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Google's car insurance comparison site rattles rivals |
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 From 0 per cent to 75 per cent, Google's share of visibility for car insurance-related searches has soared overnight, says Andreas Pouros, chief operating officer at leading independent Digital Marketing agency, Greenlight |
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Facebook ad revenue slowdown: a mobile problem |
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 With Facebook's inaugural results perceived as being underwhelming, its inability to monetise the usage of its network through mobile phones continues to be a concern for investors. Andreas Pouros, COO of London-based independent digital marketing agency Greenlight, explains |
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Google and Facebook will both be front and centre in 'social search' |
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A survey by independent digital marketing agency Greenlight indicates Google's social endeavours with Google+ might be more successful than most have initially speculated, even as Facebook could potentially capture close to a quarter of the search market globally were it to launch a search engine of its own tomorrow. Andreas Pouros explains |
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Google’s new privacy policy: possibly the most transparent from SEO perspective |
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 From an SEO perspective the new privacy policy may well be the most transparent Google has ever been about utilising click through rate data in its natural search algorithm, says Adam Bunn, SEO director, Greenlight |
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Tailor-made search tools for the web |
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 For companies, customer feedback is a matter of strategic importance. Smart apps developed by Fraunhofer-Gesellschaft for the semantic analysis of user opinions from the web help businesses keep an eye on feedback |
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