Mumbaikars top shoppers online: Assocham
04 Jul 2011
Mumbaikars have left behind consumers from all other cities in India in online shopping.
This was revealed in a random study conducted by the Associated Chambers of Commerce and Industry of India ( ASSOCHAM ) across 10 Indian cities, between January and June.
Exactly 65 per cent of Mumbai residents shop online thanks to the increasing fuel price which keeps them indoors.
While Ahmedabad took the second spot, Delhiites ranked third for online shopping preference. The study polled nearly 5,000 shoppers in the 16-35 age-group in Delhi, Mumbai, Chennai and Bangalore, and other cities.
"As per the survey 45 percent of Delhiites prefer shopping online while 30 percent prefer to shop in traditional markets like Sarojini Nagar, Lajpat Nagar, Karol Bagh, Janpath, Paharganj, Sadar Bazar and Chandni Chowk," said the survey.
"Around 15 percent of respondents said they prefer to visit a mall for their shopping needs while 10 percent said they prefer shopping at specialty stores," the survey stated.
Around 40 per cent of those surveyed said that they preferred to shop online as it offered 24x7 convenience, a variety of products to choose from, their availability and detailed information and the option to compare prices.
However, around 25 per cent of the 'high-income' respondents showed preference of shopping at malls and upmarket shopping complexes. Around 20 per cent preferred local markets due to familiarity, ease of access and shop owners' relationship with loyal customers.
