 Mumbai:
The leading Swiss watchmaker Edox (www.edox-watches.com)
has launched its exclusive collection in India. With nearly
120 years of experience and achievements, Edox is today
active in over 70 countries and has a well-balanced collection
of attractive, personable designs.
 The
Edox watches feature designs sized and styled for both
women and men. The products will first be first available
in Mumbai, New Delhi and Chennai and then would further
extend its line to other Indian metros. The Edox range
begins at an affordable Rs 15,000.
Constantly leaving its mark on the watch industry, Edox
now distinguishes itself with innovative technology and
design. Its exquisite and unique watch designs have helped
it in earning the coveted Watch of the Year award by
the influential Italian specialist periodical Orologi.
Says Edox president Alexandre Strambini: With a growing
population and an impressive economical growth, India
has become a key market in the Asian region. This translates
into a growing need for the Indian consumer to want unique
sophisticated products at competitive prices. The Edox
range offers a watch to a cross-section of the socio economic
strata and, needless to say, we believe that like everywhere
else Edox will become a brand to reckon with in India.
 Edox
designed and perfected its extra-thin 26000/27000 movement,
barely 1.4 mm from front to back. It soon opened the way
to a series of particularly successful model lines: first
Les Bemonts (the worlds slimmest watch range), followed
by the Les Fontaines collection. A symphony in steel
is what describes the Les Combes range, and Les Agaces
is the ultra-flat, sapphire-crystal collection.
First launched in Basel, the Swiss watchmaker has turned
stainless steel into nothing less than a truly noble metal.
It features designs sized and styled for both women and
men, all fashioned exclusively in steel.
Since it was
founded in 1884, Edox has obtained a position among the
great names of watch-making. A passion for beauty, mastery
of the watchmakers craft and attention to detail are
at the very heart of its models. Edox incorporates the
traditional values of craftsmanship into fashion and flair.
As a result, Edox brand today commands the respect of
millions of customers all over the world.
|
|
