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Kochi:
The Kerala government has bagged six awards of excellence
for `outstanding performances' in various tourism segments,
including the best marketed and promoted state, during
the year 2004. Besides, it also received the national
award for the best four-star hotel, which went to Taj
Garden Retreat, Varkala.
union
tourism minister Renuka Chaudhry presented the awards
to Kerala Tourism's principal secretary E K Bharat Bhushan
and state tourism director B Suman at a function held
in New Delhi.
While
the East Fort Heritage Area was adjudged the best maintained
tourist-friendly monument, `A day with the masters',
a package tour of Kerala Kalamandalam, the seat of Kerala's
art and culture, won the most innovative tourism project
award. Kerala tourism's brochure `Life in a new light'
won the award for the best promotional literature and
`Panchakarma', a book on ayurveda was chosen for the
best publishing award. The best audio-visual award was
for `Symphony Celestial', a VCD on classical art forms.
"This
outstanding achievement would not have been possible
but for the trade, who in addition to creating innovative
products and services, worked closely with the government
in marketing and promoting the destination,'' said Kerala's
tourism minister K C Venugopal said.
Bharat
Bhushan said the awards were a tribute to Kerala Tourism's
stress on sustainable development of tourism and its
focused promotional strategies.
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