Amritsar-based textile manufacturer OCM India Ltd has forged a strategic alliance
with Burlington WorldWide for the manufacture and sale of worsted wool fabrics
under the Burlington brand in the Indian market, and for exports.
WorldWide (BWW) is a division of US-based global, diversified textile manufacturer
International Textile Group Inc (ITG), majority owned by WL Ross and Co, and has
annual revenues in excess of $1.0 billion. ITG was formed by WL Ross in 2004 and
operates in five primary business segments automotive safety, apparel fabrics
(Cone Denim and Burlington WorldWide, government uniform fabrics, interior furnishings
and commission finishing.
this is a marketing and commercial partnership between the two companies, Burlington
WorldWide is reported to have agreed to invest Rs12 crore towards doubling of
existing capacity for exports.
too is majority-owned by W L Ross & Co. LLC of New York.
strategic partnership provides OCM the technical and manufacturing know-how for
export to the US, Europe and Asian markets. In the domestic market, Burlington
will provide marketing and commercial support to OCM, supplemented by technical
and manufacturing support for development of advanced manufacturing processes
and operations, and development of new wool fabrics.
is optimistic about this partnership being able to kick start its exports with
a 25 pe cent contribution to its overall revenues, as well as corner a fair share
of the domestic apparel market by lending an international edge to the brand,
according to Rajeev Surana, CEO, OCM India.