Taiwan PC maker Asus to launch ZenFone series in India on 9 July

Taiwan-based Asus, which currently sells notebooks, ultrabooks, tablets, desktop, PC's in India, is expected to launch its ZenFone series of smartphones in India on 9 July tech2 reported quoting sources.

The ZenFone series was first announced in January 2014 at the CES. The ZenFone series comes with 4-inch, 5-inch and 6-inch handsets with most of the phones being priced aggressively under Rs25,000.

The numbers 4, 5 and 6, correspond to the size of the screen. The phones have an IPS display with all being offered in five different colours. The Zenfone 4 features a 5MP camera, the Zenfone 5 comes with an 8MP camera while the flagship Zenfone 6 has a 13MP shooter with an aperture of f/2.0. The phones incorporate Asus' proprietary PixelMaster technology.

All the ZenFone series phones are powered by Intel Atom processors, with the ZenFone 4 sporting the 1.2GHz Intel Atom Z2520 CPU (quad-core with hyper-threading technology). The ZenFone 5 and ZenFone 6 come with the 2GHz Intel Atom Z2580 CPU (quad-core with hyper-threading technology).

In the mobile segment, Asus had had a successful run with its tablets, but according to industry exports in the smartphone segment, the company would face stiff competition from Indian players like Micromax, Karbonn, Lava and others reports Techvorm.

Several Chinese companies like Gionee, Lenovo and other established brands like Motorola, Samsung, LG, Sony and HTC etc are quite aggressive are aggressive in the mid segment.

According to commentators, the company would need to be very aggressive in India to get a foothold in highly price-sensitive markets where various players had established themselves.