largest global advertising group, Publicis Groupe, has acquired a majority stake
in Indian advertising company, Capital Advertising. Capital Advertising, according
to a press release on the Publicis website, is "the most important independent
agency in the Indian capital Delhi, and one of the key independent advertising
agencies in India". This is a move towards strengthening its position in
the booming Indian economy.
to Publicis, Capital will continue autonomous operations, albeit it will be aligned
with the Asia operations of the Publicis Worldwide network. Capital Advertising''s
founding directors, Sunil Sachdeva and Prasad Subramaniam, will report to Matthew
Godfrey, CEO, Publicis Asia.
acquisition is being viewed as a strategic reinforcement of the Publicis Groupe,
in one of the most dynamic economies of the world, which also happens to be one
of the fastest-growing advertising markets.
biggest brands and networks are already in place in India, including advertising
networks Saatchi & Saatchi, Publicis and Leo Burnett; media networks ZenithOptimedia
and Starcom, along with the recently created India Media Exchange. Additionally,
it also has key marketing services agencies in the country.
2005, Publicis had acquired Solutions, an integrated marketing services agency
in India. Cumulatively, Publicis presently has over 1,100 employees in India.
to Olivier Fleurot, executive chairman, Publicis Worldwide, "India is a very
important market for Publicis Worldwide. Not only does Capital Advertising allow
us to increase our presence in this rapid-growth market, but it also strengthens
our offer in the capital, which is the Indian advertising industry''s fastest growing
zone, with a population of 14 million."
Capital Advertising acquisition expands Publicis'' presence in Delhi, where it
already is well-established through Publicis India in New Delhi. It is present
in the country''s financial capital, Mumbai, through Mumbai-based Ambience Publicis.
Founded in 1992
by Sunil Sachdeva and Prasad Subramaniam, Capital Advertising has some high quality
campaigns to its credit, for both local and global clients who include Maruti
Suzuki, LG, CitiFinancial, Apollo Tyres, DLF, Hero Group, LML, and Spice Telecom,
on the acquisition, Prasad Subramaniam and Sunil Sachdeva, Founding Directors
of Capital Advertising, said "Being part of an international network has
become critical in order for us to best respond to our clients'' needs in an increasingly
globalised market. We feel that aligning Capital with Publicis will allow us to
provide the best services to our clients, and the best opportunities to our employees.
This move is our way of taking our business to the next level."
areas of expertise range from well-established sectors of the economy, such as
automotive, consumer durables and FMCG, to new economy sectors like telecom, IT
and financial services. The company has a record of largely organic growth, driven
by existing clients who rewarded the agency with more business against its deliveries.