Coupon is a unique venture by Prateek Lifestyle, the newly formed retail arm of Prateek.

Established in 1995, Prateek today is the largest manufacturer of apparel for the domestic players, and according to the company is also one of the most successful enterprises of the Phulchand group. The group is managed by Pradeep Agarwal, managing director, with CEO''s responsible for each vertical of Prateek Lifestyle, Prateek Apparels and Munch Design Worx.

On the anvil are plans for entering other apparel verticals during this fiscal. Prateek has entered the kids wear segment with the European kids wear brand Kanz, and plans to enter the lingerie segment this year through tie-ups with leading European brands.

Prateek Lifestyle aims to have over 100 retail outlets by the end of this financial year across these three retail verticals.

The Raipur store is the second in a chain of Value Lifestyle Malls, the first one having launched earlier in Bangalore in June 2007.

According to Pradeep Agarwal, managing director, Prateek, the company has been synonymous with international quality and standards of service, and that shall be extended to Coupon as well.

He said, "Through this venture, we will provide the best of national and international brands across categories at the best of prices. We have already tied up with all major apparel brands in India. We are also the first to get the popular My Dollar Store into Raipur. Having been known as an apparel & fashion powerhouse, it is this unparalleled understanding of the industry that has enabled us to venture into this space. Raipur is an important market for us as it has been showing a lot of potential on the retail front. The consumers here are educated and wield strong buying power. We aim to expand our presence across India. We will not restrict ourselves only to metros."

Adding further, Agarwal said Prateek Lifestyle intends to revolutionise the retail industry in India with this new concept. Other than an international shopping experience, consumers also get to participate in various unique and exciting offers and promotions that would be held regularly. He says that unlike other malls, at Coupon customers get the best of products at discounted prices throughout the year.

According to a release by the company, it plans to ramp up operations and will roll out 10 to 12 outlets nationally in six months.

Coupon will cater to men, women and children with its range of apparel, footwear and accessories, and will have separate sections for home furnishings and general merchandise.

Spread over 2 floors with a total floor space of around 20,000sq feet, Coupon will offer an unparalleled international retailing experience with the best of brands at best discounts across categories under one roof.