Liberty Shoes, a major footwear brand in India, today announced the appointment of debonair youth icon Hrithik Roshan as its brand ambassador. Liberty aims to make a focused attempt to establish connect with youth by giving the brand a vibrant and youthful makeover.
"Hrithik has an immense sense of style and connection with the youth that complements Liberty, which is trying to revamp the brand by adding youthful and vibrant feel to it. Hrithik is a complete family person; he has strong family values and thus he is an apt personification of Liberty's ideology," Anupam Bansal, director, Liberty Shoes Ltd, said.
"It feels great to be a part of a home grown brand which has been constantly serving the world-wide audience since more than 50 years. Besides, the collection is superbly stylish yet comfortable, just how we all like it.
The shooting experience has been overwhelming so far and I am really enjoying being associated with the Liberty family," Hrithik said on his association with Liberty Shoes.
Liberty proposes to introduce innovative, comfortable and stylish products across all brand portfolios. The collection will soon be available in the market by the end of the month.
Liberty is also aggressively planning to strengthen its southern markets by opening up at least 50 stores in South with a total of 100 stores all over India.
Liberty Shoes Ltd. is the only Indian company that is among the top 5 manufacturers of leather footwear in the world with a turnover exceeding $100 million.
The company produces more than 60,000 pairs of footwear a day covering virtually every age group and income category.
Products are marketed across the globe through 150 distributors, 350 exclusive showrooms and over 6,000 multi-brand outlets, and sold in thousands every day in more than 25 countries including fashion-driven, quality-obsessed nations like France, Italy, and Germany.
Liberty has developed a spectrum of 10 exclusive brands to cater to specific target groups across age groups and genres. The brand has been on the growth path over the last few years and seeks an accelerated growth in sales in the years ahead.
Liberty Shoes has manufacturing facilities at four locations in Haryana and Uttarakhand.