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New York:
Starbucks has announced that it will give away millions of songs via iTunes
downloads starting next month, marking the launch of its wireless music service
in association with Apple Inc. Starbuck''s
says that when customers enter a participating location, their device will automatically
recognise the iTunes Wi-Fi Music Store using a high-speed Wi-Fi wireless network
that has no connection fee or hotspot login. Customers will be able to browse,
search and freely preview millions of songs, including a new "Now Playing"
service which displays the name of the song playing in the Starbucks store at
that moment, to facilitate buying and downloading them directly on to their devices.
According to
a company statement, starting 2 October, till 7 November, customers can receive
"song of the day" cards at over 10,000 Starbucks locations across the
United States, which can be redeemed at Apple''s iTunes store for a complimentary
song that is hand-selected by Starbucks Entertainment. According
to a press note on Starbuck''s website, the Apple and Starbucks partnership will
allow customers to browse through the in-store WiFi, search, preview, buy and
download music from the iTunes Wi-Fi Music Store at Starbucks, onto their iPod
touch, iPhone, PC or Mac with iTunes software while at a participating location.
Prices and selection
on the iTunes Wi-Fi Music Store are the same as on the regular iTunes Store. Starbucks
says that will give away around 1.5 million downloads a day, for a total of more
than 50 million free songs. Customers
will have until the end of the year to redeem the song on iTunes.
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