Coca-Cola launches Sprite
Ice
14 June 2005
New
Delhi: Coca-Cola has launched its Sprite Ice, a new product innovation,
which combines the taste of lemon and lime. "The roll out is aimed
to expand both our current brand portfolio and also to provide a greater
level of choice to consumers," says Vikas Gupta, vice president, marketing,
Coca-Cola India.
The
company expects the launch of the new soft drink to enhance its market share
of Coca-Cola products as Sprite regular has emerged the fastest growing
CSD sales product in the country.
According
to Vipul Saurabh, senior vice president, operations, "This year, we
have already rolled out new initiatives on both the product and packaging
innovations in our key categories like the carbonated soft drinks, juices,
tea and coffee and will continue to provide more refreshing options in the
next two months."
The
company has drawn an aggressive consumer activation campaign to market Sprite
Ice in the country. The 360 degree 
marketing
plan involves includes airing of TV commercials on leading channels to push
sales through a million-strong retail network across the country.
List
of reports on foods/beverages
List
of reports on Coca-Cola
