Bose Corpn launches outlet in Hyderabad: offers sound masking solutions

By Our Corporate Bureau | 03 Dec 2004

Hyderabad: Bose Corporation the $1.7-billion global audio technology major, has recently expanded its footprint in South India with the opening of the 'The Bose Store.'

Ratish Pandey, general manager, Bose Corporation India, announcing the launch of the outlet, said the store would showcase the entire range of Bose home products such as Bose Lifestyle systems, wave systems, speakers, headphones and multimedia.

The company has also set up a full-fledged service centre to support the retail operations in Hyderabad.

Bose Corporation began its operations in India from New Delhi in 1998, and has a network of outlets in Mumbai, Gurgaon, Bangalore, Chennai and now Hyderabad. To support these outlets, a centralised customer support centre has also been established.

The company has been attracted to India for its growing number of call centers where it sees great potential for its sound masking solutions.

The company's sound masking solutions effectively cover external sounds that ultimately reach outside a room as garbled voices and call center executives can concentrate only on the sounds emerging from the head-phone said Ratish Pandey, general manager of Bose Corporation India.

The company masks sounds by generating a uniform background sound through speakers in the false ceiling, which overrides the existing sound. This also helps in providing speech privacy at the centres.

Deloitte is the company's only client in Hyderabad, while in other parts of the country the company's clients include GE, HSBC Reliance Infocomm among others.

Pandey says the cost of such sound masking solutions depends on the area, though on an average, the cost ranges from $1.5 to $2 ($1= Rs46) per square feet area, of the place where sound masking is being provided.

Bose Corporation's retail outlet is spread out over a 1,000 square feet area and showcases the entire range of Bose home products like the Bose lifestyle systems, wave systems, speaker systems, headphones and multimedia offerings. The price ranges between Rs7,900 and Rs2,29,000.

Bose Corporation, founded in 1964 by Dr Amar G. Bose, is a $1.6-billion, privately-owned company with 7,000 employees, 18 subsidiaries, 8 manufacturing facilities.