Bang & Olufsen launches BeoTime

BeoTime, a hi-tech alarm clock, is Bang & Olufsen's new introduction

With BeoTime, you can choose to wake up to the sound of BeoTime's own discreet chime on its own, or add the sound of your favourite TV programme, radio station, or piece of music, goes the media promo for audio equipment maker, Bang & Olufsen's entry into time pieces.

When you're heading out the door, BeoTime ensures that the Bang & Olufsen system in your bedroom shuts off at a preset time.

BeoTime also features built-in sleep timer, which can switch all Bang & Olufsen equipment in the room to the standby mode after a selected time interval of up to 120 minutes - a convenient feature for those who like to stay up late watching television, or fall asleep to the sound of a favorite CD without having to worry about turning the music off. In addition to the alarm and sleep timer functions, you can use BeoTime for basic operation of the bedroom television, loudspeaker or light control.

The alarm clock is characterised by a high degree of convenience and ease of use. It can be held in one hand and operated with the thumb, and thanks to the built-in tilt sensor, display information and button functions change orientation in accordance with how BeoTime is held, left on your night table or placed in its wall bracket.

Product designer, Steffen Schmelling, was looking for things that inspired him to a wonderful waking-up experience, and he thought of Mozart's 'The Magic Flute;' a story with wonderful music, where light defeats the dark, and where you have a mix between dream and fantasy. It was obvious to use the flute as the visual symbol of such an experience, Schmelling.

BeoTime is a beautifully anodized and polished aluminum tube, with a trumpet-shaped button protruding from one end when the alarm is activated. The button clicks in and out when pressed - reminiscent of a classic alarm clock-and is used to switch the alarm on and off.

At the other end of the tube, a cover conceals the battery compartment for three batteries that will last about one year before they need replacing. Two rubber feet-one at each end of the tube-give BeoTime steady footing when lying on the table. And for mounting on the wall, you will find that BeoTime also includes an almost invisible magnetic wall bracket.