Singapore Tourism Board launches new MICE campaign
21 Oct 2009
The Singapore Tourism Board has launched ''2009 reasons to meet in Singapore'', a MICE (Meetings Incentives Conferences and Exhibitions) focused campaign.
The campaign is a part of efforts under the Singapore Tourism Board's ''Building on Opportunities to Strengthen Tourism'' or BOOST initiative. The campaign's key objective is to encourage business travellers to visit Singapore and enhance Singapore's proposition as a value-for-money destination.
Targeting business delegates, the ''2009 Reasons to meet in Singapore'' campaign features an attractive array of deals and promotions for accommodation, meetings, attractions and leisure offerings.
Business delegates to Singapore have a selection of hotel deals and room packages with 25 participating hotels to choose from. The offers include a "Stay 3 nights and enjoy another night free" at The Regent Singapore, Conrad Centennial Singapore, Meritus Mandarin Singapore and the Millennium & Copthorne Group of Hotels.
To double the pleasure, business delegates are also encouraged to tap the benefits of the "Bring Along a Partner" promotion which features special deals for their partners such as discounts for dining and spa treatments.
The City Advantage, which is exclusive to business travellers and delegates attending MICE events that are taking place in Singapore until December 2009, is distributed through hotels and to delegates upon registration at MICE events. Designed for both form and functionality, the City Advantage tag is compact and lightweight to suit the needs of business travellers.
Commenting on the expected response from the Indian Market, Ms. Jessica Sim, area director, Northern and Eastern India, Pakistan, Nepal and Bangladesh, Singapore Tourism Board said, ''We expect the City Advantage Tag to further increase the MICE arrivals from India. With Singapore's proximity and the hassle free arrangements, the island nation is already a favourite MICE destination amongst Indian corporates. We are confident that with the added benefits of the City Advantage Tag, Indian corporates will choose Singapore for their off site needs.''
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