Incredible India releases international campaigns

During the year 2009-2010, the tourism ministry will be placing the Incredible India spots during the Oscar, Grammy and BAFTA Award Functions on E! Entertainment Channel to catch the attention of global audiences.

The ministry is also planning to release TV advertisements on Euro Sports during the Winter Olympics to be held in Vancouver. Apart from this, Incredible India spots will also be placed on major Pan European Channels during the renowned world events.

On CNN, Incredible India branding will primarily revolve around Talk Asia Programme to attract the ethnic Asian population.

The mnistry of tourism is also planning to release Incredible India advertisement in the print Media to coincide with World Economic Forum in Davos and G-20 Summit. Besides this, a lot of branding will be done in Conde Nast Traveller on the occasion of World Travel Mart (WTM) by supporting a special integrated supplement of the publication.

Through print campaigns, branding will also be done in the in-flight magazines of the major international carriers. 'Incredible India Brand' will catch attention during 'Hollywood Bowl' an international event, supported by the ministry of tourism, to be held in Los Angeles next month.

Yje Incredible India brand will further be strengthened during the ministry's road shows proposed to be held in Moscow and St. Petersburg in September.