The Incredible India outdoor advertising campaign in the fashionable Ginza District of Tokyo was launched last week.
It was launched by H K Singh, India's ambassador to Japan.
The promotional campaign was undertaken on the eve of Japan Association of Travel Agents' Travel Fair 2008 (19 to 21 September, 2008) in which India Tourism (Tokyo), union ministry of tourism displayed a theme booth.
Ten Velo taxis wrapped in images of India's tourism products were flagged off amidst fanfare at Ginza. These Velo taxis will ply for two months and Japanese drivers will be dressed in Incredible India T-shirts and Rajasthani turbans.
Velo taxis were specially chosen for the campaign as an ecologically friendly mode of transportation which is very popular in tourist areas of Japan. It is also reminiscent of the ubiquitous rickshaw, India's commonest mode of public transport.
India Tourism, Tokyo will continues its innovative promotional efforts by launching an Incredible India campaign public bus later this year. Japan is among India's leading and fast growing markets for inbound tourism. Around 150,000 Japanese tourists are expected to visit India this year.