The India Today Group has appointed Riverside Media Sales as its US advertising representative.
The appointment of Riverside Media/Global Media Network by the India Today Group will give easy access to companies wishing to reach business and consumer markets in India.
"The publications in the India Today Group are ideally positioned to reach some of the most important segments of the Indian market," said W John Holmes, president of Riverside Media.
The India Today Group publishes 34 titles that include a broad spectrum of news, business, travel, design, sports and lifestyle magazines. India Today is the group's flagship news and current affairs magazine published in both English and Hindi with a circulation of 1.1 million every week; Money Today, a leading finance weekly; and India Today Spice, a publication that reaches 1.3 million affluent and aspiring Indian readers. The Group's portfolio also includes Time, Fortune, Reader's Digest, Golf Digest, Scientific American, Cosmopolitan, Men's Health, Prevention, Auto Bild, Travel Plus, Design Today, Woman and Harvard Business Review.
Under the agreement, Riverside media will provide advertising sales and marketing support for India Today's entire portfolio of publications with the exception of Business Today. The addition of these titles to Riverside's portfolio of worldwide consumer and trade media enhances its ability to offer both broad and highly targeted coverage to advertisers wishing to penetrate the Indian market.
The India market, with its increasing international importance and growing middle class, has become an extremely attractive growth opportunity for many North American companies.