Adidas Originals celebrates 60 years
29 Dec 2008
Adidas Originals celebrates ''60 Years of Soles and Stripes'' in spring / summer 2009.
Adidas Originals will unveil a fresh collection that celebrates and reflects decades of the brand's rich heritage and lifestyle credentials. 2009 marks the 60th anniversary of the iconic 3-Stripes mark introduced by company founder Adi Dassler.
For consumers ''60 Years of Soles and Stripes'' means a year-long celebration of product introductions that has something for everyone.
A special line by adidas comprises footwear and apparel products that have become timeless classic styles through the last six decades and different eras.
Accompanied by a comprehensive women's line of mix-and-match styles, the new spring / summer 2009 collection presents an extended summer fashion offering, serving in particular the coastal and urban street scenes.
The new range will be available at adidas Originals stores as well as selected sneaker and fashion doors all around the world starting in January 2009.
As a groundbreaking new men's sub-collection, the collaboration with Italian pop icon scooter manufacturer Vespa, one of the biggest and most original mobility brands worldwide, presents another product facet that truly speaks originality. Two authentic lifestyle brands, both focused on design, present a unique partnership with products referencing classic and contemporary men's looks and colors that serve the needs of both classic scooter riders and all fans of casual and clean design.
