Exports of Scotch whisky grew by over 20 per cent in the first six months of the year, fuelled particularly by a spectacular rise in exports to Asia and Latin America, according to figures released by the Scotch Whisky Association (SWA) on Saturday.
Global shipments were worth £1.8 billion (Rs13,273.2 crore) between January and June this year, up from £1.47 billion in the same period of 2010.
The USA remains the top export market by value, with shipmentsup 14 per cent to £268 million from £233.7 million. France, the second most valuable market, rose by 13 per cent to £220 million.
But sales in emerging markets in Asia and South America are growing at a more spanking pace, with rises of 33 per cent and 49 per cent respectively. Shipments to Central and South America reached £214 million, a 49-per cent jump on the same period last year. Sales to Brazil alone rose by 56 per cent to £45 million.
The statistics show Taiwan has now become a top-five market destination, with shipments growing to £70 million from £48 million. Shipments to Brazil rose by 56 per cent to £44.8 million.
India too is a growing consumer of scotch, driven by ever-rising incomes. Exports to India had risen 46 per cent, according to a very similar SWA report released at the end of February.