Allianz Bajaj Life Insurance, one of the fastest growing
private life insurance companies in the country, today
announced that it has changed its corporate name to Bajaj
Allianz Life Insurance, effective from August 3, 2004.
The change in company name comes in conjunction with research
findings from existing customers, business associates,
prospective customers and other stakeholders indicated
higher comfort level and ease of recalling the Bajaj name
first and then Allianz, and hence the name Bajaj Allianz.
Bajaj Allianz General Insurance and Bajaj Allianz Life
Insurance will now have a common logo and branding which
will help in increasing visibility and familiarity, creating
a much larger awareness and a greater mindshare. The new
logo incorporates the new Bajaj Auto logo.
Commenting on this occasion, Sam Ghosh, country manager,
Allianz and CEO, Bajaj Allianz Life Insurance, said, "We
are not only acquiring a new name, but have put in motion
a new level of energy and commitment to delivering the
best products. The name change coupled with aggressive
strategic market initiatives to reach and service customers
better will give us an unbeatable position
in the insurance market in this country and both Life
and General companies together can unleash the 'Power
of One' and be the leader in the insurance industry."