 New
Delhi: Standard
Chartered Bank has appointed former Indian cricket captain
Kapil Dev as its brand ambassador. Under the agreement,
Kapil will endorse and promote the products and services
offered by StanChart for a period of two years.
 The
endorsements will happen through corporate and product
campaigns on television, the print and outdoor. The contract
also includes participation in events such as branch openings,
new product launches and customer events.
Says
StanChart CEO (India region) Jaspal Bindra: “As part
of our brand plans, we have decided to associate with
sports in general, and cricket in particular.” StanChart
has introduced several products and promotions related
to cricket. This includes the cricket credit card and
the cricket debit card.
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