Krishna Bank goes for major brand makeover with new logo
22 January 2004
Lord Krishna Bank Ltd., one of India's oldest and leading
private sector banks, is going in for a major brand makeover.
January 2004, the bank has adopted a new blue and orange
colour logo with 'LKB' branding in modern italic fonts
to reinforce its new image as a modern, technology driven,
and consumer-friendly bank.
Krishna Bank's new logo has a blue background to represent
a visual metaphor for a foundation of trust on the shoulders
of steady progress. The orange circles, which keep growing,
signify warm yet dynamic fusion of technology and ideas.
The modern italic font symbolises the vibrance and clarity
with which the bank is keeping pace with the times.
Krishna Bank's new logo has emerged from a fresh new thought
in the business of banking that values ideas as the engine
of success. The logo is the mark of a bank thinking big
and growing into an ambitious and resplendent entity.
Also, this logo is part of our brand makeover strategy
as we are now on a fast track to become a national bank.
Reflecting a modern and friendly image, the new logo showcases
our national presence and modern state-of-the-art services."
says R M Nayak, managing director & CEO of Lord Krishna
establish the new identity, the bank has extensive nationwide
multimedia campaign plans that will include press and
outdoor advertising, direct mailers, and in-branding activities.
Krishna Bank has today evolved into a modern-day bank
offering best-in-class services ranging from retail banking
and boutique banking to corporate banking through its
nationwide network. The bank has recently opened its 103rd
branch making it one of the few Indian private sector
banks to have a network of more than 100 branches in 11
states across the country.
Krishna Bank plans to open 12 branches by May 2004. Apart
from expanding nationally, the bank is working towards
setting up branches overseas. The bank's application to
establish office in Afghanistan is under process with
Krishna Bank was established in 1940 at Kodungallur in
Trissur district of Kerala. Although the bank started
at a very modest level, by the end of 1960s the bank was
in a position to take over three commercial banks: Thlyya
Bank, Josna Bank and Kerala Union Bank. The bank is managed
by a team of experienced professionals with a proven track
record and is on a fast growth mode.
Krishna Bank has a tie-up with VISA Electron to offer
debit card facility to its customers. The bank also has
with LIC Mutual Fund, SBI Mutual, Prudential ICICI, HDFC
Mutual Fund, Franklin Templeton, Standard Chartered Mutual
Fund and DSP Merryll Lynch.
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