Mumbai:
HSBC has launched
its Extra Mile Business Banking (EMBB) service to bring additional
value-added services aimed at offering additional banking
convenience to small- and medium-enterprise (SME) customers.
Says
HSBC country head (corporate and institutional banking) Pranam
Wahi: "Two years ago we had decided that a focus area in our
strategy would be the SME initiative. EMBB is the answer from the
corporate banking side and is akin to personal banking. We have an
exclusive pool of SME clients spread across our 30 branches."
Wahi says there is a plethora of options and a lot of parallel products
like cash management and trade services. "It will be a liability-led
strategy for us."
