Customers
can personalise their cards by choosing from over 40
credit card designs which have been selected across
categories as diverse as music, wildlife, zodiac signs,
sports and child art. This feature has been introduced
for the first time in India.
The
Deutsche Bank gold card offers the additional option
to customise the card with a choice from several savings
plans structured around different key lifestyle and
spend patterns. The options — 'home plan', 'party
plan', 'shop plan' and 'travel plan' enable — says
the bank, enable customers to maximise savings based
on their personal usage habits. In addition to this
feature, customers also have the option of choosing
the billing cycle to better manage and control their
finances.
Deutsche
Bank's product ambassadors in India, Sunil Gavaskar
and tennis icon Sania Mirza, will promote the cards
in India. Gavaskar was presented the bank's first platinum
credit card by Colin Grassie, CEO, Asia-Pacific, Deutsche
Bank.
Speaking
at the launch, Colin Grassie, said," An important
element of our growth strategy in Asia is our strategic
focus on the further development of our successful business
in India, both in wholesale and retail banking. Today's
credit card launch in India is a first for Deutsche
Bank in Asia and an important milestone for our business."
Grassie
mentioned that Deutsche Bank may also consider the launch
of premium credit cards in China through its partnership
with Hua Xia Bank.
"In
its 25 years of presence in India, Deutsche Bank has
built strong customer relationships," said Gunit
Chadha, managing director and CEO, India, Deutsche Bank
"The launch of credit cards will play a significant
role in our strategic focus of being a leading provider
of end-to-end financial services for the retail customer
in India," Chadha added.
Shameek
Bhargava, Deutsche Bank's Asia-Pacific head of cards
said, "Our credit cards offering has been designed
in line with Deutsche Bank's customer-centric approach.
We have introduced several unique features that enhance
customisation and convenience. We believe that this
will bring back the customer involvement in a category,
which has become increasingly commoditised."
With €1,035 billion in assets, Deutsche Bank provides
financial 
services
in 74 countries. The Deutsche Bank group has been operating
in India since 1980 in global markets, global corporate
finance (investment banking), asset management, private
wealth management and corporate and transaction banking.
Mumbai:
Deutsche Bank, which entered personal banking in India
in the last quarter of 2005, today announced the launch
of a full suite of credit cards in the country. The launch
marks the second pillar of Deutsche Bank's consumer banking
strategy in India - following the national roll-out of
retail banking across eight cities last year.
