Bank of Baroda (BoB) and Sundaram BNP Paribas Asset Management Company announced
their strategic marketing partnership for the distribution of the Sundaram BNP''s
products through BoB''s branches.
general manager N Ramani and Sundaram BNP managing director TP Raman inked the
strategic tie up agreement at Mumbai. According to Ramani, the strategic tie-up
will see Bank of Baroda''s strong branch network and vast customer base enhance
Sundaram BNP''s product reach.
BNP AMC is a private sector player, and sees greater potential to grow in collaboration
with banks, on account of the banking sector''s reach compared with the mutual
fund industry in India.