31% through word of mouth

Why do you shop on a particular website?

• 62% of Online shoppers shop on a particular site for its good reputation,
  
• 51% as they perceive it as safe
  
• 46% as it is a "known brand"
  
• 44% for its better payment options
  
• 42% for its better delivery options
  
• 39% for its Variety
  
• 36% for its assurance of quality of products
  
• 35% for its prompt customer service, and
  
• 18% because of word of mouth endorsement

Important Features whilst shopping online:

• 62% of online shoppers believe that ''close up product images'' is an important feature whilst shopping online,
  
• 52% believe that ''consumer reviews'' are important,
  
• 51% believe that ''a search function'' is important
  
• 48% of online shoppers believe that ''product reviews'' are important,
  
• 30% believe that ''Catalog Quick Order'' is an important feature whilst shopping online and
  
• 23% of online shoppers believe that ''toll free number'' is an important feature whilst shopping online.

Comparison of products and services across websites:

• 31% of the online shoppers Compare Products and Services ''all the time'' across different websites
  
• 25% of the online shoppers Compare Products and Services ''occasionally''
  
• 31% of the online shoppers Compare Products and Services ''as per product/service'' and
  
• 13% of the online shoppers just buy from a specific website

Do you recommend products and services?

• 93% of the online shoppers would recommend online shopping

Do you recommend online shopping products & services – by frequency?

• 20% of the online shoppers Recommend Products and Services ''very frequently'',
  
• 46% recommend ''Frequently'',
  
• 26% recommend ''Neither frequently nor infrequently'' and
  
• 5% ''Infrequently''

Recommendations – by category

• 54% online shoppers recommend electronic gadgets
  
• 45% online shoppers recommend consumer electronics
  
• 40% online shoppers recommend books
  
• 37% online shoppers recommend apparel
  
• 37% online shoppers recommend railway tickets
  
• 33% online shoppers recommended airline tickets
  
• 33% online shoppers recommend apparel accessories
  
• 28% online shoppers recommend Gifts
  
• 25% recommend Music
  
• 25% online shoppers recommend home appliances
  
• 22% online shoppers recommend movies
  
• 18% online shoppers recommend hotel booking
  
• 17% online shoppers recommend movie tickets
  
• 16% online shoppers recommend magazines
  
• 15% online shoppers recommend beauty products
  
• 15% online shoppers recommend jewellery
  
• 15% online shoppers recommend health and fitness products
  
• 15% online shoppers recommend home tools and products
  
• 12% online shoppers recommend apparel gift certificates
  
• 9% online shoppers recommend toys and
  
• 7% online shoppers recommend sporting goods